Haidilao Touchpoint Essay

Haidilao is an emerging restaurant brand in China. I like it because it mothers me delightful dining experience. When I am postponement for a table in the restaurant, the waiters will bring me some free food, and it also offers free nail art attend to for women and free shoeshine utility for men. When I am ordering dishes, the waiter will notwithstanding remind me how frequently food is enough for how umpteen an(prenominal) bulk. So every time I go there, I olfactory property respected and delighted.Touch points1. Service and harm Haidilao is famous for its high-end service and ordinary price. In essence, it applies the excellent customer service in hotel industry to a hot pot restaurant. When customers are waiting for a table, it offers tea, food, nail art and shoeshine service for free. When customers sit d avow, the waiters will bring some hair bands, aprons, phone shells, hot towel and so on. at that place are even cosmetics and hand cream in the bathroom. Although m ost people wont use the cosmetics, it still shows how considerate the company is. some(prenominal) people call this abnormal service because it lets people fully feel the customer is God.2. Food Haidilao offers authentic Sichuan hot pot. The dishes are clean, fresh, and customers can even order half of a dish. They can also make their own sauce with the ingredients offered by Haidilao. 3. Employee The waiters are very passionate. They always wear a smile on their face. They care roughly customers from the bottom of their heart. As I just mentioned, when you order too many dishes, they will remind you.4. stopping point The culture of the Haidilao company is people-oriented and customer first. umteen companies only think about how to satisfy their customers while neglect how to satisfy their employees. However, Haidilao cares about its employees very much. Although its custody is mostly composed of young employees born in underdeveloped suburban areas, the CEO treats them like fa mily members. Therefore, they are enthused and motivated to deliver extraordinary service to customers creatively. 5. Word of mouth Haidilao is a hot topic in China. Many people post their experience in Haidilao online and there are many bewildering stories you cant imagine, which makes people who havent been there more than curious about it. 6. Media Haidilao doesnt do any advertising, but many media report the story of Haidilao because of the founders unique entrepreneurial set and compares it with Foxconn, which also increases its popularity.