QSR Industry In India Essay

Executive Summary4India is witnessing rapid urbanization of downcast towns and growth of mid-sized cities. This along with rising population in key love in metros and higher disposable incomes is fuelling growth in every industry. 35% of Indias population will be in urban centres by 2020 totaling to 53 crores comp ard to the current urban population of 32 crores.Consumer foodstuffplaces be being operate by the countrys youthfulness population. Be it college goers or the novel working class, exposure to the international milieu and culture, has constraind a demand for initiatory products at affordable prices.This has light-emitting diode to the rise of Quick Service eating places (QSRs) in India, the turbulentest maturement incision in the eating out mart. By 2012, there will be at least 2000 more(prenominal) QSR dismissals crosswise India.With QSR giants like Starbucks and Dunkin Donuts yet to foray in the market, there is a coer to look forward to.5Industry Over view7% of the total eating place market comprises of QSRs6The Indian fast diet market is growing at an annualrate of 25-30 per cent, Foreign fast food fetter areEstimated Size of the Indian eating placeIndustry organised countenance OutMarket,Rs. 8600 Cr. fruit 20%(20%)aggressively increasing their presence in the country.The market is dominated by global deformitys likeMcDonalds, KFC and dominoes especi on the wholey in theorganized fast food segment. Growing trend of unorganizedMarket, Rs.34400 Cr.(80%)Growth 5-6%consumption of modern culinary arts and increasing pitawareness has led to the increase of global players.The new age Indian consumers energize to a fault played aQSR MarketRs.3000 Crores7%significant role.Organized red-brick formats like m in alls, multiplexes andOrganized RestaurantMarket (Except QSRs)Rs.5600 Crores13%food courts let on similarly become a favoured destination.Larger companies are teaming up with smallfranchisors to set-up their chump.Q SRs started with wide-ranging metros, but are straightway buildingtheirpresenceinTier2citieslikeUnorganized Restaurant MarketRs.34400 Crores80%Pune, Ahmedabad, Chandigarh and Bangalore.Sources www.nrai.org,, www.rncos.comTotalRestaurantIndustry Rs. 43000CroreMarket section7RestaurantIndustryRoad- case locationNo technical standardsNo accounting standardisationUnorganizedFull-ServiceRestaurantsQSRsFine DiningTake-a mienCasualDiningOrganizedHomeDe stretch outryEat-inBars andLoungesAccounting TransparencyOrganized write out image graphic symbol get backSourcing NormsMultiple sales outletsDominated by worldwide PlayersKiosks/CartsHighest growth segment.Maximum Footfall due to increasingtraffic at airports, railwaystations, malls, multiplexes andsupermarketsGrowth Drivers825% of populationeats out at least twicea month and spendsRs.150-Rs.500 / mealurbanisationyoungSpendingExpandingMiddle Class2%11% give waylogisticsA younger and richer India is fuelling rapid growth in theeatin g-out segment29%Affuent speed Middle Class300 million29.5 % or 88.5 million let out consumption areas2%5%Total population of Gen contiguous (13-24 Age Group)Total population of GenNext living in urban areas firmhold Distribution By Annual Income1%Nuclearfamilies heart andMultiplexboomClothing & accessories, nutrient,Entertainment and durablesSpending antecedentRs.3000-40000 per month fter Middle Class86%64% interpenetrate of the pyramidUrban youth behaviour20102020Sources Marketing Whitebook 2011-12, Economic Times, MGIsocially activeHangs out at chocolate bean berry shopsand mallsPrefers to be seen at the cover placesExpresses ones identity done choice of brandsconsumedMaintaining Consistency in product and quality of service are the biggest challenges faced by QSRs9ChallengesDemand Side release SideHealth and hygieneconcerns among buyersMaintaining Quality ofServiceAcquiring diagnose geniusBuilding a costeffective fork out stringQSR customers arevery easy to sell to, bu t similarly very easy to loseLocalization of circuit cardManaging high corrasionrate amongst junior direct employeesEstablishing a supply bowed stringed instrument in a new regionBeating local anestheticcompetition calibration ofproduct crosswise outletsLow entry barriersMonitoring multipleoutletssimplification service time efficient assembly commercial enterpriseTalentSupply drawstringMonitoring quality ofproducts procured fromthird partiesSWOT digest10STRENGTHOPPOTUNITIES Burgeoning middle class Risk-sharing in a franchise base model Abundance of cheap labour inIndia Increase in malls andPositivemultiplexes Increasing youth spending UrbanizationWEAKNESSTHREATS Sourcing Talent aliment Inflation Monitoring franchisees Product imitation Maintaining quality standards across outlets Understanding Indian tastesInternal Factors Price Competition Dependency on third parties Local CompetitionExternal FactorsNegativeUrban Youth Make Up The Prime Target Audience11ParticularsLow Cost in terms ofinitial investment as tumesce as operating costTarget Audience Profile syndicateYoung Urban Professionals onthe moveLow Risk get wordFeatures ofa QSRTeenagersHigh Impulse productsStudentsBest sell locatingsMultiplex auditory senseCompetitive PricesShoppersTarget Audience BehaviourAge gathering16-35 hygiene & Taste consciousLocationCities and townsSocial ClassMiddle and Upper MiddleClassLifecycleDependent and Pre-Family*Brand consciousWesternized culture pursuance international standards esteem seekersExperimental*based on Sagacity life-style poser12Working of a QSRBrand Image, Ambience and boilers suit Experience are Copernicanintangible factors for QSR customers13A QSR is meant to create instant interest in the capitulum of the consumer. It has to haveIntangible parameters that wina QSR successfulMass appealBrandA st purge experienceA characteristic ambienceA strong brand identityOne cannot find Ronald at any other burger voice exceptMcDonalds.The service, which is the only human touch, plays a big role in creating aunique experience. A lot of time and resources are worn-out(a) on training the staff ,as they represent the brand. KFC employees are expected to live up to their 3 Fs to create to perfect environment Fun, Friendly and Familiar.In an effort to maintain the corresponding experience across outlets, the service, interiors and menu items are standardized .ExperienceAmbienceQSR Formats and Locations14QSR FORMATSLOCATIONS sauntersRestaurants touring car hubs sustenance Court CountersCorporate hubsKiosks/ forage CartsTake-away/ deliverance lie withs obtain CentersMultiplexesAirports/ Railway StationsSetting up a Franchise Outlet15Initial Qualification Application Review Background and relianceCheck Assess training needs Signing of Franchise apocalypse Document Verify AssetsSite Registration Franchisor sends localize registration tobrand for approval Franchisee remitsfundsOperation PlanSite Exploration andSecuring Control Prospectiv efranchisee makes anoperation plan whichis reviewedthoroughlyFranchise Onboarding Franchiseearranges forFinancing Hires a Team Franchisorprovides live onand Training Builds Restaurant Supports in Grand coal scuttle Determine SiteSelection Strategy Identify focus areas Franchisor completes attain Plan for TradeArea Franchisee negotiatesfor the site and sendsletter of intentFranchisors Role after the launch On-site Training is provided for every procedure. The Franchisor has an canonical vendor list fromwhere the ingredients can be sourced. They have an annual promotional and advertisingplan that they implement with the support of thefranchisees. Quality checks are conducted via ConsumerFeedback, nutrient SafetyAudits and Standard AuditsManaging Human Resources16AcquisitionWhen QSRs come to India, they find it awkward to get experienced talent forHuman Resource Tree atat a typical QSR outletstrategic positions. There are very few people with relevant experience, RestaurantManagere specially in a global firm. Poaching employees from competitors would mean huge fillips and earnings raises. Thus a lot of companies hire people in the alike function but from a different industry.First Asst.ManagerSupport & trainingThe franchisors offer support and training to the franchisees for effectivelyTraineeManager rill the small format franchise business. Training is conducted at 3 stages proofOn-goingRefresherRetentionTrainee FloorManagerOut of 10000 emloyees, KFC has to commute 7000 employees each year. This means cost for fresh recruitments, training and relieving employees is very high. dominoes has increased salaries of store front employees by 20% and implemented an incentive plan in stage to reduce attrition rate.Training squadCrewMemberSecond Asst.ManagerMarketing Strategies17QSRs have to play on their strengths to create and communicate a brand prefigure.The brand promise can be anything from fast service to issuance 1 prices to red-blooded food.Successfu l QSR manacles have been able to take their brand promise very effectively to the masses.1 A large burger compass targeted the repute seeker community and created highest value for money as its brand promise.2 Indias largest pizza pie chain targeted the customers who wanted fast service at their doorsteps. It created the brand promise of assured fast auction pitch and communicated it with its 30 mins or its free campaigns3 A large cocoa shop chain wanted to position itself as not just a coffee shop but a place to hangout with friends and family. They marketed themselves with the tag line A lot can happen over coffee which understandably communicated that they wanted their customers to have a complete experience some(prenominal) beyond just coffee.price Strategies18Its important for QSRs to price their products care respectabley because of the rigidly competition that they face.The strategy is to price their products in such a way that the maximum number of customers can be retained and at the like time higher margins are abstracted from the customers who do not mind paying more for extra value. This is achieved byDIFFERENTIAL PRICINGPricing the base product aggressively and go foring highermargins on the side ordersThis strategy is for the price conscious consumer who seesgreat value in the base product and can choose to not takethe side ordersAt the same time it allows the QSR to charge the customerfor whom price does not matter, much more through thehigh margin side ordersMost QSRs keep fighter brands in their menu to remaincompetitive.VALUE PRICINGValue combos allow the QSR to sell more no ofhigh margin products with the low margin baseproducts.Eg QSRs try to sell more French heat and colddrinks through their value meals. pizza chains sellmore garlic bread and cold drinks through theirvalue mealsGrowth Strategies of QSRs19A large burger chain in India has the highest foot fall amongst all countries, but the lowest average bill. Growth in India i s achieved based on strengths, hence every QSR is looking to expand its presence .A coffee trading company who supplies coffee beans, started a retail business of coffee shops all over India.ForwardIntegrationA casual eating house chain diversified into food court stalls., thus entering the QSR market. flatDiversificationA coffee shop chain diversified its coffee shops business by establishing express outlets and coffee machines.ConcentricDiversificationA soft drink giant branched out to form a new company withpizza and Fried moaner chains in its umbrella. It sold off its stake, but is in a lifetime campaign with the firmLateralDiversification calling card preparedness20Menu Selection is critical, especially when localizing in markets like India and China where traditions, religion and local taste are cannot be ignored. Enlisted below are some of the important factorsSize of outletsTarget in terms ofdemographicsLocal taste taste QSRs do not keep the full menu at all outlets. I nstead they take only a few high volume products at outlets with space limitations like food courts and express kiosks Depending upon the age group they are targeting, QSRs have to adjust their menus. QSRs targeting older age groups have to include healthier and more traditional food items in their menus where as QSRs targeting the youth can have more experimental and/or fast food items. Product adaptation according to customer preferences is really important for QSRs to succeed. internationalist chains in India have to adjust their menus to include more vegetarian and disconsolate items. A Fried Chicken brand has the most extensive range of items in India amongst all its worldwide outlets Most QSR giants avoid using hollo and pork due to cultural taboos.The 4 pronged approach to go over standardization across all outlets 21Standardized aspects of every outletThere are 4 important factors that enable standardization for a restaurant with multiple outletsTrainingEquipmentEvery n ew employee has to go through a specific pre- excogitateed training program for that level of employment.RecipesProcurementof ProductsThe same machines are used by all outlets for making thedishes. Standard recipes have to be followed by the chefs who receive thorough training for the same.QSRs have centralised approved vendors from where theyprocure and process vulgar materials. They also procure immaculate products like spices and condiments from the same vendor and distribute it.Case Study dominos India22609000+4003649000Jubilant Foodworks Ltd. operates the 364 dominosinternational marketsoutlets in India, pursuant to a achieve FranchiseAgreementInternational,whichoperate Dominos pizza pie delivery stores and theassociated trademarks in the operation of stores inIndia, Nepal, Bangladesh and Sri Lanka. The pizzamillion pizzas sold each yearemployees in IndiaDominosprovides them with the exclusive right to develop andoutlets worldwideoutlets in Indiawithstores in Sri Lanka a re operated by their subfranchisee, DP Lanka.It is the largest pizza chain in India, way forth of itsimmediate competitor Pizza chanty with 50% of market apportion in the Indian Pizza market and 70% market coverin the home delivery market.Source dominos.com, dominos.co.in, reuters.comCase Study dominoes India23ParticularsMarket share in the Indian Pizza market 50%Market share in the home delivery segment 70%Sales Per solar day Per OutletRs.5660080% of their sales come from the Pizza segment, andEBIDTA margin (9M FY2011)18%the remaining is attributed to beverages and side items. Same storehouse Sales Growth (9M38.7%80% of sales come from home delivery and 20% from65%FY2011)Market ShareOTC sales.Sales Break-up culinary art-wise4%Sales Break-up Segment-wise20%16%PizzasHome DeliveryBeveragesOver-the-CounterOthers80%80%Source indiainfoline.com, dominos.co.in lively Success Factors of Dominos India24Critical Success Factors1. Delivery-oriented model reduces cost2. Dominos has a ve rtically incorporate supply chain. (as seen below) 3. Franchising modelSupply Chain of DominosRegionalwarehouseRawMaterialSupplier(Approvedvendor)RegionalCentralizedFacilities forprocessing rawmaterial like dough 4 centres acrossIndiaRefrigeratedtrucks bindthe finisheditems to retailoutletsRetail Outlets Items are preparedbased on orders andsent to end consumer25Key Players ProfilesKey Player Profiles26NameCuisine reboot Company/Master FranchiseeOriginLocationFormatsOutletsExpansionPlans in IndiaMcDonaldsBurgersHard Castle RestaurantsPvt. Ltd regular armyPAN-IndiaDine-In, FoodCourts, Drive-in210To chip in 20-25outlets by 2013KFCFried ChickenDevyani InternationalLtd.USAPAN-IndiaDine-In, FoodCourts110500 outlets by2015ChickingFried ChickenMirah GroupUAE federation partitionDine-In14Bangs FriedChickenFried ChickenBangs IndiaIndia conspiracy zonaDine-In, FoodCourts7100 outlets byFY2011Pizza hovelPizzasDevyani InternationalLtd.USAPAN-IndiaDine-In171300+ outlets by2015DominosPizzasJub ilant FoodworksUSAPAN-IndiaDine-In, Delivery ,Food Courts364To add 70outlets in 2011Papa JohnsPizzasOm Pizzas& eatsUSAWest regularizeDine-In25Pizza CornerPizzas ball-shaped FranchiseArchitectsIndia in the south zoneDine-In, Delivery50US PizzaPizzasUnited Restaurants Ltd.IndiaPAN-IndiaDine-In, Delivery77Smokin JoesPizzasSmokin Joes Pizza Pvt.Ltd.IndiaPAN-IndiaDine-In, Delivery52GarciasPizzasGarcias Famous PizzaIndiaWest ZoneDine-in, Delivery20To add 20outletsSlice of ItalyPizzasGreen House & HestoftFoods Pvt. Ltd.IndiaNorth ZoneDine-In, Delivery16Key Player Profiles27NameCuisineParent Company/Master FranchiseeOriginLocationFormatsOutlets inIndiaExpansionPlans in IndiaBaristaCoffee ShopBarista CoffeeCompany Ltd.IndiaPAN-IndiaEspresso bars,High end cafes230 costa CoffeeCoffee ShopDevyaniInternational Ltd.EnglandPAN-IndiaCafes75300 outlets by2014CCDCoffee ShopAmalgamated BeanCoffee Trading Co.IndiaPAN-IndiaCafes, Mall &Airport kiosks,Office outlets1090To add 200+_outlets by 2014Glori a JeansCoffee ShopCitymax hospitalityAustraliaMetrosCafes1540 outlets by2012Kents Fast FoodBurgersKents Fast FoodIndiaNorth ZoneDine-In15SubwaySubmarineSandwichesSubway SystemsIndia Pvt. Ltd.USAPAN-IndiaDine-In, FoodCourts200250 outlets byend of 2011TacobellTex-MexYum RestaurantsUSABangaloreDine-In3100 outlets by2015 falafel Veg. humous HouseLebaneseMirah GroupIndiaMumbaiDine-In,Kiosks8100 outlets by2011 wimpyBurgersFamous Brands Ltd.UKDelhiDine-In3Yo ChinaAsianMoods HospitalityPvt. LtdDelhi,IndiaPAN-IndiaDine-In,Kiosks80+Key Player Profiles28NameCuisineParent Company/Master FranchiseeOriginLocationFormatsOutletsExpansionPlans in IndiaDosa PlazaSouth IndianPrem Sagar DosaPlaza Pvt. Ltd.Mumbai,IndiaPAN-IndiaDine-In, FoodCourt35JumbokingVadapavJumboking Foodspvt.ltd.Mumbai,IndiaWest ZoneExpress,Restaurant &Takeaway43250 outlets by2011-12Kaati ZoneMughlaiEast West socialFoods Pvt. Ltd.Bangalore, IndiaSouth ZoneDine-In15Mast KalandarIndianSpring Leaf Retail Pvt.Ltd.Bangalore, IndiaSout h ZoneDine-In21NirulasMultiCuisineNirulas Corner HousePvt. Ltd.Delhi,IndiaNorth ZoneDine-In, Kiosks80+To add 50outlets by 2012Kailash ParbatMultiCuisineKailash ParbatRestaurants Pvt. Ltd.Mumbai,IndiaPAN-IndiaFood Court Stalls15+ComesumMultiCuisineRK GroupDelhi,IndiaPAN-IndiaDine-In, Delivery11HaldiramsMultiCuisineHaldiram Snacks Pvt.Ltd.Delhi,IndiaNorth ZoneDine-In18Bikano prate CafeMultiCuisineBikanervala FoodsPvt. Ltd.Delhi,IndiaNorth ZoneRestaurant,Institutional TuckShops, Food Cart68Sagar RatnaMultiCuisineSagar Ratna HotelsPvt. Ltd.Delhi,IndiaNorth ZoneDine-In, FoodCourt53Tibbs FrankieFrankieJ.Tibbs & Co.Mumbai,IndiaWest ZoneKiosks20+Key Players Segmentation29Segmentation based on Size ofthe ChainLocal ChainJumbokingNational ChainInternationalChainSegmentation based onCuisinePizzasBurgers &SandwichesCoffeeShopsIndianSpecialtyCuisineDominosMcDonaldsCCDComesumJumbokingPizza HutKFCBaristaSagar RatnaYoChinaPizza Corner wimpyCostaCoffeeKailashParbatTabobellPapa JohnsSubwayGloriaJean sMastKalandarFalafelPizza HutSmokin JoesKents Fast FoodKaati ZoneTibbsFrankieBaristaPizza CornerGarciasHaldiramsHaldiramsCaf Coffee DayPapa JohnsSlice of ItalyNirulasSagar RatnaTibbs FrankieTacobellUS PizzaBikano ChatCafeComesumMcDonaldsNirulasDosa PlazaKFCMast KalandarKailash ParbatSubwayKaati ZoneYo China wimpyGarciasSmokin JoesDominosFalafelsUS PizzaBangs FriedChickenBikano ChatCafCosta CoffeeKents Fast FoodGloria JeansGeographical Segmentation30PAN-India International CuisineMcDonalds*NORTH geographical zoneNirulasHaldiramsBikano Chat CafSlice of ItalyKents Fast FoodSagar RatnaWimpyPAN-India CoffeeShopsGloria Jean*KFC*Costa Coffee*Subway*BaristaPizza Hut*Caf Coffee DayDominos*US PizzaSmokin Joes wolfram ZONEPapa Johns*GarciasFalafelJumbo KingPAN-India Indian andSpecialty CuisineDosa PlazaComesum65% of Dominos revenues arecontributed by the top 7 citiesout of 70 cities it is present in.50% of their outlets are inMaharashtra, New Delhi andKarnatakaSOUTH ZONEPizza Corner*Chickin g*Tacobell*Kaati ZoneBangs Fried ChickenMast Kalandar*International BrandsKailash ParbatYo ChinaTibbs FrankieKey Players Positioning31PAN-IndiaEthnicCuisineEthnicCuisinePAN-IndiaPizza HutDominosComesum*Dosa Plaza*Kailash Parbat*Yo China*Caf Coffee Day*Barista*Gloria JeansCosta CoffeeSagar Ratna*Haldirams*Mast Kalandar*Jumbo king*Kaati Zone*Bikano Chat Caf*Nirulas*zonalTacobellFalafelPizza CornerPapa JohnsUS Pizza*Smokin Joes*Slice of Italy*Garcias*McDonaldsKFCWimpySubway InternationalCuisineChickingBangs Fried Chicken*Kents Fast Food*Tibbs Frankie*InternationalCuisineZonal*Indian originated chainsDominos and Caf Coffee Day are the largest QSRs in India in terms of reach and number of outlets32No. Of Outlets v/s Geographical Spread ofPizza ChainsPizza ChainOutletsSpreadOriginIndian52PAN-IndiaIndian50South ZoneInternational25West ZoneInternational20West ZoneIndianSlice of Italy16North ZoneIndianChainOutletsCities1090120PAN-IndiaIndian36487PAN-IndiaInternationalMcDonalds21045PAN-IndiaI nternationalPizza Hut17134PAN-IndiaInternationalBarista23030PAN-IndiaIndianSubwayNo. of OutletsPAN-IndiaDominos11577Caf CoffeeDayNo. of Cities65InternationalGarcias15PAN-IndiaPapa JohnsNo. Of Outlets v/s No. of Cities of top brands inIndia171Pizza Corner15InternationalSmokin Joes510Geographical SpreadPAN-IndiaUS Pizza0364Pizza HutNo. of OutletsDominos20026PAN-IndiaInternationalKFC11021PAN-IndiaInternationalSpreadOrigin33Trends and Future ProspectsBig brands Small cities Small formats34LocationsLarge chainsexpanding to smallercitiesDomestic chainssetting up in bigcitiesFormatsCuisinesTechnologyExpress OutletsBasic street Foodsentering organizedmarket Vadapav, Ice GolaOnline orderingsystemsSmart Carts/KiosksRegional cuisinesKebab LucknowWale, MalwaneezIVR system forplacing order andmaking payment viaCredit CardKiosks have managed to attracthuge footfalls at sales points.Even big chains are nowcustomizing their outlets tosmaller models like expressand stand-insIntegration ofconcepts soMcdonalds servescoffee and CCDserves sandwichesMenu diversificationby introducingIndian flavours ChickenTandooriSub atSubwayInvestors are queuing up to get a big slice of the pie35With the number of QSRs growing at 30% per year, the industry is attracting investors interest, especially after the initial public offering of Jubilant Foodworks, the master franchise of Dominos Pizza in IndiaICICI conjecture acquired 10% stake i.e. $55 Million in Devyani International who is the franchisee of KFC, Pizza Hut and Costa Coffee in IndiaAlso Mast Kalandar, a Bangalore-based QSR chain, secured a second round of investment from Helion Venture Partners, Footprint Ventures and Salarpuria Group.Chinese cuisine QSR Yo China received funding of $5.5 Million from Matrix partnersAccel Partners invested in Bangalore-based fast food chain Kaati Zone.Source vccircle.comQSR giants Dunkin Donuts and Starbucks set to foray into the Indian market36Dunkin Donuts- Jubilant FoodWorks is to develop, sub-fra nchise, and operate more than 500 Dunkin Donuts restaurants throughout India over the next 15 years. The first Dunkin Donuts locations are expected to open by early 2012. The Agreement marks the largest international store development committal in Dunkin Donuts history.Starbucks Tata Coffee is to bring Starbucks , the worlds largest coffee chain to India through a Joint VentureQuiznos The US-based subway restaurant chain has signed a master franchise agreement with Arjun Valluri for setting up outlets in Southern India.Source www.dunkindonuts.com, www.trak.in, U.S. Franchise Trade Mission Participants Profile, April 10-15 2011Sources37Research firmsTechnopakIBEFMarketing Whitebook 2010-11, 2011-12Mckinsey Global Institutewww.rncos.comwww.nrai.orgCompany Websiteswww.yum.comwww.mcdonaldsindia.comwww.dominos.co.inOther websitesHospitalitybizindia.comIndiaretailing.comFranchiseindia.comNewspapersDeccan communicateEconomic TimesBusiness StandardDNA38 some DEssenceOur Services39DEssen ce Hospitality is Boutique Management Consulting firm based in Mumbai which provides specialty consulting serve for the entire spectrum of the hospitality industry with a special focus on hotel operators, builders andinvestorsFeasibility StudiesManagement Model ViabilityTechnical ViabilityEconomic and Financial Model ViabilityMarket ViabilityBusiness Model ViabilityExit Strategy ViabilitySite Analysis We have vast experience in project planning & site selection. In many cases it has been seen that planners & architects normally look into a project from design and land-use perspectives. But we do detailed site and market analysis to determine the viability of the project from financial and investment standpoint.India Entry Strategy We help our clients to develop suitable market entry strategies through analyzing entry barriers (ease), geographical factors, incumbents underground and routs to market.Management Contracts Branded operators have very stringent articles in the contrac ts. To vision with them needs deep understanding of the domain and effects of each clause on the profit margins. DEssence Hospitality Services makes full use of its expertise in understanding the management contracts and negotiating it for best bankable terms.Our Services40Key RecruitmentsDEssence Hospitality is consecrate to becoming Indias leading executive search firm all serving the Hospitality Industry. Our search team enables you to recruit for executive level management, divisional managers, general managers, culinary, finance, sales and marketing, food and beverage, engineeringprofessionals who will all, at a time affect and drive the profitability of your organization AcquisitionsFrom our years of experience, we advise our clients on which assets to buy and when to buy and based on our recommendations they devise strategies for buying assets. We also provide promoteance to our clients to develop assets disposal strategies in order to maximise project performanceBusin ess Model and Business PlanWe assist our clients in the business planning process and then prepare a plan based on the available resources and their business objectives. Our Business Planning services include feasibility studies, business formation plans, strategic plans, new product plans, marketing and promotional plans,etc.Fund RaisingMentoringGrowth StrategyTHANKYOUDEssence Consulting303, Aar Pee Center,11th Road, Gufic Compound,MIDC, Andheri (E)Mumbai- 400093Tel +91 22 28347425www.dessencehospitality.com