Virginia Scharffs Femininity and the Electric Car :: Technology Automobiles Essays

Virginia Scharffs muliebrity and the galvanizing Car In womanhood and the Electric Car, Virginia Scharff examines the voltaical cable gondola, its history, and the targeted customers at which it was aimed.Five hundred galvanic automobile cars were produced by the pope Manufacturing Company in 1897. According to Scharff, this was after Colonel Albert A. pontiff, the president of that company, dogged not to concentrate on noisy or smelly gasoline-powered cars, hardly instead, on clean, quiet electric vehicles. (Femininity and the Electric Car p.75) The Pope Manufacturing Company clearly targeted women as customers. This is evident in their advertising strategy. For example, Scharff says, As Pope suggested in a 1903 advertisement for the Pope-Waverly electric model electrics go forth appeal to anyone interested in an absolutely noise slight(prenominal), odorless, clean and stylish pitch that is always ready and that, mile for mile, can be operated at less cost than any other type of motor car. Lest this message carry those it was intended to attract, the text accompanied a picture of a delightful woman frontr piloting a a similar feminine passenger. (p.75) With such blatant advertising can be clearly seen that the electric car was targeted at women. Later advertisements which were also directed at women contained tight-laced language. According to Scharff, this separate spheres ideology vastly oversimplified both human dealings and social forces. Scharff then gave an example of a man who is stereotypically rugged seek shelter from the rain and of women who are stereotypically soft-spoken yelling at their children to expound this oversimplification.The main reasons why electric cars were targeted at women was basically because of the misconception that women lacked the ability to suffer well and should drive slower, safer cars rather than faster, more powerful gasoline-powered cars. It was also false that women should just use a car as a promo ter of transportation for chores and other errands that were associated with short distances, so that the electric cars lack of range wouldnt bother women. Perhaps husbands liked the confine range that their wives would have because maybe they didnt trust them enough to go on longer trips. In this manner of using the electric car nearly exclusively for chores, the technology seemed more oppressive to women rather than liberating.In addition to a limited range, Scharff mentions a number of other disadvantages that the electric car had. It was more expensive than a gasoline-powered car. It was difficult to drive on bumpy roads and was unable to climb steep hills.Virginia Scharffs Femininity and the Electric Car Technology Automobiles EssaysVirginia Scharffs Femininity and the Electric Car In Femininity and the Electric Car, Virginia Scharff examines the electric car, its history, and the targeted customers at which it was aimed.Five hundred electric cars were produced by the Pope Manufacturing Company in 1897. According to Scharff, this was after Colonel Albert A. Pope, the president of that company, determined not to concentrate on noisy or smelly gasoline-powered cars, but instead, on clean, quiet electric vehicles. (Femininity and the Electric Car p.75) The Pope Manufacturing Company clearly targeted women as customers. This is evident in their advertising strategy. For example, Scharff says, As Pope suggested in a 1903 advertisement for the Pope-Waverly electric model electrics lead appeal to anyone interested in an absolutely noiseless, odorless, clean and stylish localize that is always ready and that, mile for mile, can be operated at less cost than any other type of motor car. Lest this message mail those it was intended to attract, the text accompanied a picture of a lucky woman driver piloting a a similar female person passenger. (p.75) With such blatant advertising can be clearly seen that the electric car was targeted at women. Later adverti sements which were also directed at women contained squeamish language. According to Scharff, this separate spheres ideology vastly oversimplified both human relations and social forces. Scharff then gave an example of a man who is stereotypically rugged want shelter from the rain and of women who are stereotypically soft-spoken yelling at their children to deck this oversimplification.The main reasons why electric cars were targeted at women was basically because of the misconception that women lacked the ability to drive well and should drive slower, safer cars rather than faster, more powerful gasoline-powered cars. It was also sour that women should just use a car as a meat of transportation for chores and other errands that were associated with short distances, so that the electric cars lack of range wouldnt bother women. Perhaps husbands liked the cut back range that their wives would have because maybe they didnt trust them enough to go on longer trips. In this manner o f using the electric car nearly exclusively for chores, the technology seemed more oppressive to women rather than liberating.In addition to a limited range, Scharff mentions a number of other disadvantages that the electric car had. It was more expensive than a gasoline-powered car. It was difficult to drive on bumpy roads and was unable to climb steep hills.