Marketing and Refrigerators

MARKETING PROJECT BIMM(PGDM-A) GROUP MEMBERS: * BHOOMIKA JOSHI * HIRAL SAVLA * PRIYANKA VARDANI * SWATI DIXIT * SHRUTI SANCHETI * SNEHA UPADHAYA * RUMPA SARKAR INDIAN REFRIGERATOR INDUSTRY (MARKET ANALYSIS) Refrigerator market in India Refrigerators have been manufactured in India since 1950s. Till the 1980s players like Godrej , Kelvinator , Allwyn & Voltas controlled almost 90% of the market. Earlier the white goods sector was categorized as a luxury goods industry and was subject to oppressive taxation & licensing. The situation changed after the liberalization of the Indian economy in the early 1990s.The government removed all restrictions and now there is no restriction on foreign investments and licences are no longer required. Post-liberalization , a number of foreign companies entered the market and many domestic players also diversified into refrigerators. BPL & VIDEOCON who already had a presence in the consumer electronics market leveraged their strengths to en ter the durables sector. The refrigerator, today, quite simply is an indispensable item of everyday use. The refrigerator market has registered almost 40% growth over the last 4 years – from 3. 3million units in 2004/05 to 4. million units in 2008/09. With growing disposable incomes and a low penetration level for the category (34% even in urban India), the market is set to explode in the coming five years. The present scenario in India is that refrigerators have the most aspirational value after televisions. This shows that the growth rate of refrigerator is high. Today refrigerators are being manufactured in two basic designs which are: a) Direct Cool Refrigerator b) Frost Free Refrigerator In these two designs of refrigerators, the direct cool design market is much more than the expensive frost-free models.Although the growth is marginal in the direct cool models, the major factor for its growth is the availability of low priced models. Indian refrigerator market is valued at Rs 4000 crore. Refrigerators hold only 16% of consumer durable market that is valued at around Rs. 20,000-25,000 crore in India. Its market is growing at the rate of 7-8% annually. MAJOR BRANDS OF REFRIGERATORS IN INDIA: * Akai Refrigerators| * Allwyn Refrigerators| * BPL Refrigerators| * Daewoo Refrigerators| * Electrolux Refrigerators| * Frigidaire Refrigerators| * GE Refrigerators| * Godrej Refrigerators| Hitachi Refrigerators| * Kelvinator Refrigerators| * LG Refrigerators| Whirlpool Refrigerators| * Samsung Refrigerators| Sharp Refrigerators| * Siemens Refrigerators| * Videocon Refrigerators| * Voltas Refrigerators| * | SWOT analysis for Indian Refrigerator Industry Strengths: 1. Presence of established distribution networks in both urban and rural areas 2. Presence of well-known brands 3. In recent years, organized sector has increased its share in the market vis a vis the unorganized sector. Weaknesses 1. Demand is seasonal and is high during festive seasonal 2.Demand is dependent on good monsoons 3. Poor government spending on infrastructure 4. Low purchasing power of consumers Opportunities : 1. In India, the penetration level of white goods is lower as compared to other developing countries. 2. Unexploited rural market 3. Rapid urbanization 4. Increase in income levels, i. e. increase in purchasing power of consumers 5. Easy availability of finance Threats: 1. Higher import duties on raw materials imposed in the Budget 2007-08 2. Cheap imports from Singapore, China and other Asian countries COMPETITIVE FORCES IN INDIAN REFRIGERATOR INDUSTRY:The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Refrigerators constitute the second largest product segment within the Indian consumer durables sectors in Ind ia. On the basis of Michael Porter’s five forces model an industry faces the following competitive forces: Diagram of Porter's 5 Forces | SUPPLIER POWER Supplier concentration Importance of volume to supplierDifferentiation of inputs Impact of inputs on cost or differentiation Switching costs of firms in the industry Presence of substitute inputs Threat of forward integration Cost relative to total purchases in industry|   | BARRIERS TO ENTRY Absolute cost advantages Proprietary learning curve Access to inputs Government policy Economies of scale Capital requirements Brand identity Switching costs Access to distribution Expected retaliation Proprietary products| | THREAT OF SUBSTITUTES -Switching costs -Buyer inclination to substitute -Price-performance trade-off of substitutes| | BUYER POWER Bargaining leverageBuyer volume Buyer information Brand identity Price sensitivity Threat of backward integration Product differentiation Buyer concentration vs. indusry. Substitutes a vailable Buyers' incentives| DEGREE OF RIVALRY -Exit barriers -Industry concentration -Fixed costs/Value added -Industry growth -Intermittent overcapacity -Product differences -Switching costs -Brand identity -Diversity of rivals -Corporate stakes| Designing Competitive Strategies of Refrigerators: A market with competition may typically be occupied by: * MARKET LEADER- LG (29. 4%) * MARKET CHALLANGER- WHIRLPOOL (25%) * MARKET FOLLOWER- GODREJ (22%) MARKET NICHES- HAIER (5%) MARKET LEADER (LG) STRATEGIES: LG marketing strategy is to increase its market share. LG's new strategy aims to focus on the premium segment of the market that fetches greater margins as opposed to volumes. The company claims this will benefit its consumers, channel partners and stakeholders as it focuses on products that drive rapid growth and lead in their brand category to create value for customers. In India for more than a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology.LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation. Indian challenges The challenges faced by LG when it entered the market in 1995 were: †¢ Low brand awareness about LG in India. †¢ One of the last MNCs to enter India. (Samsung, Sony ;amp; Panasonic entered in 1995 ;amp; LG in 1997. ) †¢ High import duty. †¢ Competition from local players and other multinational companies in the consumer Electronics segment †¢ Price sensitiveness of Indian consumers Factors for success:Innovative marketing strategies (pre-emptive defense) To make itself a known brand in this sector, LG has taken innovative marketing and promotional initiatives: †¢ Launch of new technologies in the sector. It has state of art, R;amp;D labs in Pune and Bangalore. (position defense) LG with its motive of â€Å"life’s good† Regional channel strategy and wide distribution network LG has adopted the regional distribution model in India. All the distributors work directly with the company. This has resulted in quicker rotation of stocks, and better penetration into the B, C, and D class markets.LG also follows the strategy of stock rotation, rather than dumping stocks on channel partners. LG has over 46 branch offices and another 110 area offices across the country. LG had set a target of developing 2,000 dealers in 2004, in addition to the existing 3,000 dealers all over India. LG MARKET SEGMENTATION: Market segmentation can be done on the basis of : * Geographic segmentation: Region: all metro cities and suburbs. * Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 3, 00, 000Rs and above. Social class: working class, middle class and upper middle class. Psychographic segmentation: Lifestyle: culture oriented, health oriented. * Behavioural segmentation: Occasio ns: festivals and regular occasions. Benefits: quality, service. Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. LG MARKET TARGETING: * LG has targeted its market on the basis of the product that they are offering to the consumer, so they are following market specialization. * They are targeting: * Upper class segment * Upper end * They are targeting to those consumer who are more concern of style product. Their product is more of upper mid class and premium segment, their target audience are those consumers, who want quality product as the best price. * LG is now going to shift over to mid class segment and want to mass market their product. LG MARKET POSITIONING SRATEGY: * With the tagline Life’s Good ,LG positioning is to differentiate their products on the basis of technology which appealed to the consumer on the basis of health benefits. * With the tagline ‘Life’s Good’ its corpo rate philosophy to make people’s lives better, convenient and healthier. * Their positioning strategy is technologically intelligent and futuristic. As they are in upper and premium segment, so they are featuring that their brand is young, vibrant and premium. * They are talking about the value and changing lifestyles in their positioning strategy. LG PRODUCT RANGE LG refrigerators are divided into three categories :- 1. Single door refrigerators 2. Double door refrigerators 3. Side by side refrigerators Different models available under each category are :- 1. SINGLE DOOR REFRIGERATORS (price range varies from9400 to 15800 Rs) * 27O Lts – GL- 281 (3models) * 235 LTS – GL -245 (5models) * 215 LTS – GL 225 (4 models) ;amp; models ) 185 LTS – GL 195 (6 models) 2. DOUBLE DOOR REFRIGERATORS (price range varies from 14750 to 60900 Rs) * 604 LT – GR M712YSQ * 559 LT – GR B652YSP * 491 LT – GL 548 (2) * 466 LT – GL 528 (3) * 422 LT – GL 478 (2) * 390 LT – GL 405 (2) ;amp; GL 408 (2) * 350 LT – GL 365 (2) ;amp; GL 368 (3) * 320 LT – GL 335 (4) ;amp; 338 (2) * 290 LT – GL 305 (3) ;amp; GL308 (2) * 260 LT – GL 27 (2), GL 275 (3) ;amp; GL 278 * 240 LT – GL258 (3), GL 255 (3) ;amp; GL 254 3. SIDE-BY-SIDE REFRIGERATOR ( price range varies from 58000 to 175000 Rs) * 721 LT – GR P267BTB * 693 LT – GR P247JHM/ CSP 567 LT – GCP227 (3) * 581 LT – GCB21 (2) * 567 LT – GC L217 (2) MARKET CHALLENGER (WHIRLPOOL) STRATEGY With 25% market share whirlpool is the Market challenger for the refrigerator Market: Whirlpool’s international outlook was initiated in 1958 when it entered Brazil, but it was the ‘80’s that marked the beginning of Whirlpool’s aggressive strategy to be a world-wide competitor. India was identified as a growth market in late ‘80’s when Whirlpool Corporation entered into a joint vent ure agreement with TVS group to produce automatic washers at a plant set up in Pondicherry.This was a modest beginning was made to establish the Whirlpool brand in India. In 1995 Whirlpool Corporation acquired Kelvinator of India Limited and entered into the Refrigerator market in India. In late 1995 majority ownership was gained in the TVS joint venture and the two entities were merged to form Whirlpool of India Limited in 1996. Housewives: The advertising tagline is ‘Your magic in Homemaking’, which inspires the Indian housewife to buy its product. 6th sense cooling: 6th sense cooling is the patent technology of whirlpool, with which it is trying to capture market share of the Indian refrigerator market.Economy: Whirlpool has understood Indian market very closely and has been launching products as per the requirement of the customer from different segments. Whirlpool segmented the market mainly on the basis of price and capacity. Price has been kept keeping the needs and wants of the customer and product is designed such that it is feasible to every customer. Whirlpool has segmented its refrigerators under three segment: WHIRLPOOL MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female.Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c)Psychographic segmentation: Lifestyle: culture oriented d)Behavioural segmentation: Occasions: festivals and regular occasions. Benefits: quality, service, economically viable Loyalty status: none, medium, strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. WHIRLPOOL MARKET TARGETING STRATEGY: * Whirlpool through its advertisements has been trying to target the housewives, trying to portray as a partner in homemaking. Hence, the prime target consumer for Whirlpool is Housewives. Whirlpool main targeting strategy is to p rovide economically viable household products. * They are also targeting in terms of capacity and usage nature of the consumers. Like they have different refrigerators for consumers with requirements of not very big capacities, i. e. Households, Small Shopkeepers and Bachelors etc, then different refrigerators for the middle class consumers who has average amount of income to dispose and different for the upper class or high class consumers, which includes people with high income and also industries which requires storage capacity of more than 310 Lts.WHIRLPOOL MARKET POSITIONING STRATEGY: Whirlpool has been trying to position itself as partner in homemaking. This has been pretty much evident from the advertisements of Whirlpool. Whirlpool’s advertising tagline is ‘Your magic in Homemaking’. This is Whirlpool’s advertising tagline. Whirlpool’s earlier tagline was â€Å"You ;amp; Whirlpool. The world’s best homemakers. † It has been evo lved to reflect the changed homemaker of today versus the yesteryears. Through Whirlpool’s intensive consumer research Whirlpool found that today’s homemaker believes in having everything perfect at home and takes pride in having achieved it!She has begun to look for that something exceptional, something additional in all the brands she chooses to help her achieve that. Whirlpool, as the brand that partners to this demanding homemaker of today, call this quality of hers as ‘magic’ and wish to be the home appliance brand that helps her create her â€Å"magic in homemaking†. Hence the new tagline â€Å"Your’s magic in the homemaking†. MARKET FOLLOWER (GODREJ) SRATEGY: The Godrej have always believed in the innovation. It has always emphasized on the development of new technologies. It invests large amount of its time and energy in R;amp;D.It goal towards strengthening its presence in the market by introducing higher performance refrigera tors for providing maximum benefit to consumers. The follower, Godrej is an adapter while following the leaders in the market. It has imitated the commercial refrigeration technique i. e. , direct cooling from the leader of the market but on the other hand it is the India's first complete range of refrigerators with â€Å"5 Star Energy Rating. † By launching an entire range of 5 Star Rated Refrigerators, it has raised the bar on product efficiency while delivering the best monetary value for the consumers.Thus it is successfully and efficiently moving towards its goal. Godrej marketing segmentation: a)Geographic segmentation: Region: all metro cities and suburbs areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 1,50,000Rs and above. Social class: working class, middle class and upper middle class. c) Psychographic segmentation: Lifestyle: culture oriented d) Behavioural segmentation: Occasions: festivals and regular occasions. Benefit s: service, economically viable Loyalty status: none, medium, strong, absolute.Readiness stage: unaware, aware, interested, desirous, intending to buy. GODREJ TARGETING STRATEGY: Godrej produces wide range of refrigerators to cater to the different demands of different type of users. In each category, it produces large number of models. Each model has different features and different capacities. While purchasing a refrigerator, determine your requirements and preferences. Godrej refrigerators are designed to have very attractive looks and designs. They have very sleek and stylish frame. They can fit into even small flats and homes.These refrigerators are available in various colors, styles and sizes. Apart from exterior designing, the interior of the Godrej refrigerators is designed ergonomically to offer great convenience of use, so they are targeting middle and working class customers who desires stylish yet economically viable products. They have also introduced 5 star energy rat ing, it is the first complete range of refrigerators with five star rating. Therefore, they are taking steps toward energy saving and providing more economically viable products, by becoming environment friendly.GODREJ POSITIONING STRATEGY: The tagline of Godrej is ‘Brighter Living’. Godrej says that the only thing cooler than our fridges is the Kulfi we stash in our freezers. With several firsts : swivel, a humidity jog dial, freezer air-current design – Godrej refrigerators have not only stood the test time they have also run head to head in the race with modernity. Godrej EON fridges are available in a host of dashing colors to go with decor and mood. There are polybag suspenders to hang up veggies in fridge.So every day, they are trying to make the world brighter place, with their services and also cooler. Therefore, goes with their tagline brighter living. MARKET NICHER (HAIER) STRATEGY: It is quality price specialist as Haier operates at the highest end of the market. Haier’s strategy mainly concentrates on their constant efforts towards internationalization. Several Chinese manufacturers who entered India priced their products low by compromising on quality, thinking that Indian consumers preferred to buy low priced irrespective of their quality.This gave Indian consumers the impression that anything â€Å"made in China† would be cheap and of poor quality, but Haier break this Indian mentality by introducing high price product for upper premium class only, not compromising on the terms of quality. HAIER MARKET SEGMENTATION: a)Geographic segmentation: Region: all metro cities and urban areas. b) Demographic segmentation: Family size: 1-2, 3-4, 5+ Gender: male, female. Income: 8,00,000Rs and above. Social class: upper middle class, Upper lower class and upper-upper class. c) Psychographic segmentation: Lifestyle: culture oriented ) Behavioral segmentation: Occasions: festivals and regular occasions. Benefits: service, qua lity oriented. Loyalty status: strong, absolute. Readiness stage: unaware, aware, interested, desirous, intending to buy. HAIER TARGETING STRATEGY: Their targeting strategy is more customer-oriented. Haier understands the consumer needs better and reflects that in consumer offerings. It is a manifestation of today’s young couple’s lifestyle which connotes speed, style and togetherness. It targets upper premium segment by manufacturing wine coolers in the society.It is the niche segment in the Indian society as the use of the wines in the Indian houses is very less. Only few (very small in number as compared to the market) use the wines and thus Haier in the wine cooler segment caters the need of the only those customers that manufactures wine coolers (which are very few in the numbers with a particular unique demand) thus they are serving the niche segment. Hence their targeting strategy is to target upper premium segment. HAIER POSITIONING STRATEGY: Life is very invol ving and everyday it offers you new challenges.Haier has peeped into life and come up with ideas that make living enjoyable and joyous. The main brand Idea was that Haier products are Inspired by Life: this is now expressed as Inspired Living. There is also another perspective on Inspired Living. All Haier products are the result of closely studied actual usage patterns of home appliances, i. e. , inspired by everyday life. For example, Haier was the first to launch a Bottom Mounted Refrigerator in the country. It is based on a simple insight that refrigerator shelves are used far more often than the freezer shelf.So Haier has put the freezer at the bottom and refrigerator racks at convenient heights, so that you don’t have to bend your back frequently. As a late entrant into the category, Haier understands the consumer needs better and reflects that in consumer offerings. This is how they write the positioning statement: Haier is better than all other brands for easy adopter s because it offers them benefits that help them lead a better life as a result of our endeavour to understand life better and work technology around it.

“A Good Man is Hard to Find” (O’Connor) vs. “The Death of Tommy Grimes” (Meaddough) Essay

â€Å"The Death of Tommy Grimes† is a more successful and compelling piece of literature than â€Å"A Good Man is Hard to Find†. Both stories focus on traditionalism, human nature in times of death and obligation. However, â€Å"The Death of Tommy Grimes† is far more successful due to its efficient use of characterization, atmosphere and the grotesque. â€Å"The Death of Tommy Grimes† is clearly the superior piece of art. Both â€Å"A Good Man is Hard to Find† and â€Å"The Death of Tommy Grimes† focus intently on tradition’s effects on society through the use of characterization, but â€Å"The Death of Tommy Grimes† is far more successful in delivering its message. â€Å"A Good Man is Hard to Find† uses the younger generations as well as the older generations of the family (from grandparents to children) to portray a decline in moral stability and Christian beliefs; an example of how tradition, meant to maintain these beliefs and morals, can be easily corrupted. â€Å"The Death of Tommy Grimes† communicates this same message through the strictly traditionalist character of the father, whose racism is shown to be extremely destructive to our society. Because of his unquestioning belief in racist traditions, he has influenced his own son to adhere to the racist tendencies prevalent in the South during their time. â€Å"A Good Man is Hard to Find† is extr emely subtle in its anti-traditionalist message, its most effective example being a subtle allusion to a lurking evil in the highly traditional character of the grandmother, showing the fact that personal flaws are often disguised by a strong belief in the values of tradition. Her misuse of her Christian tradition is brought to attention through the words of the Misfit: â€Å"‘She would have been a good woman,’ the Misfit said, ‘if it had been somebody there to shoot her every minute of her life.'(O’Connor 11)† â€Å"The Death of Tommy Grimes† is much more straightforward in its anti-traditionalist message, emphasizing its stance through the remarkably blunt words of the father: â€Å"‘Boys, I wanna tell you my boy became a man today. Yessir, killed his first n****r.’ (Meaddough 413)† The child then belongs to their ironically infantile world of men, and is taken as one of their own by the bar’s stereotypically racist Southerners. This message is condensed to fit the last page of the story, leaving the message short but also driving its point across in a way that is extremely hard to miss. For this reason, â€Å"The  Death of Tommy Grimes† is the better of the two stories in terms of accomplishing its task. â€Å"A Good Man is Hard to Find† uses the characters of the children to show its views on tradition’s dangerous effects as it is passed down and either mutilated or ignored throughout multiple generations. The children’s rudeness and apathy for the well-being of others is a hard-hitting example of the nature of immorality. â€Å"The Death of Tommy Grimes† not only uses the character of the father as an example in its pro-traditionalist message, it also maintains the father as a fully necessary and functional three-dimensional character throughout the story. Although â€Å"A Good Man is Hard to Find† would function as a story without the inclusion of the children, it is easy to see that their primary purpose in the story is to show the damage inflicted by a lack of morals. However, â€Å"The Death of Tommy Grimes† uses its characters to their fullest potential, again alleviating its success in delivering its message of anti-traditionalism. For these reasons, â€Å"The Death of Tommy Grimes† is superior to â€Å"A Good Man is Hard to Find† in communicating its message on traditionalism through the use of characterization. â€Å"The Death of Tommy Grimes† and â€Å"A Good Man is Hard to Find† both use their atmosphere to portray human nature during times of death; however, â€Å"The Death of Tommy Grimes† is far more successful because it does so without taking away from other aspects of the story. Throughout â€Å"The Death of Tommy Grimes†, the son’s fear of killing and the father’s repeated use of the word â€Å"buck† without directly referring to a deer gives a strong aura that something is not as it seems on the surface. Although the foreshadowing is not direct, a sense of uneasiness and an aura of evil are given off, imbuing the story with a dark and foreboding atmosphere. â€Å"A Good Man is Hard to Find† gives multiple direct references to The Misfit and his evil ways throughout the story, and refers to him in such a way that there would be no logical explanation for his inclusion in the story were he not to interfere directly with the aff airs of the family. This use of foreshadowing is too direct, and although it certainly adds to the atmospheric uneasiness, it also reveals parts of the story too early on, leaving almost nothing to the imagination. Both of these atmospheric devices lead to a climax in which death is very clearly present. Both stories also contain both metaphorical  and literal deaths; â€Å"The Death of Tommy Grimes† containing the literal death of the sickeningly dehumanized prey and the metaphorical death of Tommy in his passage into â€Å"manhood†, and â€Å"A Good Man is Hard to Find† portraying the gruesome deaths of the members of the family as well as the internal death of the Misfit who has been metaphorically killed by the society that has mutilated his life. This change in both stories from seemingly normal events into situations where death is present in multiple ways adds to the atmosphere, which shifts from light to dark quite quickly. However, â€Å"A Good Man is Hard to Find† becomes slightly pretentious after its dark atmosphere has settled in, turning to a long and unrealistic dialogue between the grandmother and the Misfit, a device that is seemingly present only in order to allow O’Connor to communicate her views on the grandmother’s selfishness in death, a message which was mysteriously absent throughout the beginning of the story, without so much as an allusion or foreshadowing to indicate that this message is the true theme of the story. This dialogue actually detracts from the atmosphere of the story by being too obvious in its attempt to redeem the story as a social commentary: â€Å"I wasn’t there, so I can’t say (Christ) didn’t (raise the dead),† The Misfit said. â€Å"I wisht I had of been there,† he said, hitting the ground with his fist. â€Å"It ain’t right I wasn’t there because if I had of been there I would of known and I wouldn’t be like I am now.† His voice seemed about to crack and the grandmother’s head cleared for an instant†¦ â€Å"Why you’re one of my babies. You’re one of my own children!† (O’Connor 11) Although both â€Å"A Good Man is Hard to Find† and â€Å"The Death of Tommy Grimes† successfully show human nature during times of death through their use of atmosphere, â€Å"The Death of Tommy Grimes† is clearly more effective because it finds a way to do so without detracting from other aspects of the story. â€Å"A Good Man is Hard to Find† and â€Å"The Death of Tommy Grimes† both deal with the issue of obligation through the use of the grotesque, but â€Å"The Death of Tommy Grimes† gives an example better suited to accomplishing its goal. â€Å"A Good Man is Hard to Find† shows the grandmother’s belief that both her children and grandchildren hold a strong obligation to her, as though the  mere fact that they belong to her lineage means they have inherited a debt of obedience. However, at the same time she shows no obligation whatsoever to her family during a time of extreme desperation, choosing merely to continue struggling for her own life rather than making any attempt to save those around her. Although she calls out the name of her son, she makes no attempt to discourage the Misfit from killing his wife or daughter, nor does she give any recognition to the fact that her grandson has also been killed. This shows a very confused and selfish sense of obligation, a willingness to receive but not to give. â€Å"The Death of Tommy Grimes† delves into what is arguably an even more grotesque example in order to demonstrate the potential flaws in obligation. The son’s strict devotion to his father leads a boy who could once not bring himself to take the life of a small animal to sufficiently alter his mind to a point at which he could bring himself to shoot a human being. His views of his father as being a role model in his life leads to his inevitable personal death, forcing him to abandon his morals in favor of his obligation to his father: And he though how it must be for Pa when the other man bragged about their boys, and him so scared to kill a weasel, and he knew what he had to do. â€Å"Pa,† he murmered, â€Å"think maybe I could go a time at that old buck?† (Meaddough 409) The son feels, as most sons do, a natural obligation to his father, and this obligation allows him to demoralize himself and to dehumanize another man, succumbing to racism and evil. Although both stories are very successful in using the grotesque to portray the perils of obligation, â€Å"The Death of Tommy Grimes† uses an example that is unveiled more suddenly and also more callously. Rather than showing any one character as having a truly difficult time coping with the horrible nature of the incident, it portrays the racist men as encouraging and applauding the activity, and the son as succumbing to the beliefs of these men and re-evaluating his actions as being almost acceptable. It demonstrates that the grotesque can be normalized through a strong enough feeling of obligation. Although â€Å"A Good Man is Hard to Find† also demonstrates an apathy towards the grotesque in the character of the Misfit, it shows reasons for his apathy through his hard and troubled past.  On the other hand, Tommy Grimes has been raised in a relatively â€Å"normal† and â€Å"happy† upbringing (his father’s racism being the one downfall that is mentioned). It is because of this acceptance of such a terrible incident that â€Å"The Death of Tommy Grimes† is the more successful of the two stories in portraying its message on obligation through the use of the grotesque. Although â€Å"The Death of Tommy Grimes† and â€Å"A Good Man is Hard to Find† clearly share much in common, it is obvious that â€Å"The Death of Tommy Grimes† is the far superior story. Throughout the stories’ common themes of traditionalism, human nature in times of death, and obligation, â€Å"The Death of Tommy Grimes† maintains more well-supported, believable and well-communicated messages than â€Å"A Good Man is Hard to Find†. Its characterization, atmosphere and use of the grotesque are vital to its success, and Meaddough demonstrates a proficiency in the use of these literary techniques superior to O’Connor. â€Å"The Death of Tommy Grimes† prevails over a â€Å"A Good Man is Hard to Find† in many ways, and is a far more efficient and successful piece of literature.

Basic Accounting Assignment Essay Example for Free

Basic Accounting Assignment Essay Generally Accepted   Principles, Balance sheet, Accounts receivable, Income statement, Debt, Liability, Double-entry bookkeeping system, Accounts payable 1- Explain the collecting, recording, classifying, summarizing, analyzing and reporting process of accounting. – Collecting:- Data obtained from various sources with the help of appropriate measures is called collection of data. – Recording:- Arranging the data into its chronological form is called recording of data. – Classifying:- Division of data according to nature of events is called classification of data. – Ledger is used for classifying transactions – Posting is the process of transferring transactions from journal to ledger. Summarizing:- This involves presenting the classified data in a manner which is understandable and useful to the management and other interested parties. Follow statements are prepared:- – Income statement – Balance Sheet – Cash flow statement – Analyzing:- The comparison of data in a business is called analyzing of data. For example, analyzing of present data with past data, or actual data with projected data. – Reporting:- Forwarding the results to financial users like chairman, directors, managers etc. is called reporting of data. – Discuss in detail the nature of accounts i. e. assets, expenses, liabilities, revenues and capital by giving examples. – Assets:- The resources of a business are called assets. They are of two types:- – Fixed Assets: Land, Building, Equipment, Vehicle etc. – Current Assets: Cash, cash at bank, A/c receivable, debtors, prepaid expenses. – Expenses:- The amount spent in a business wit h a view to gain profit in the future is called expense. Examples are rent expenses, salaries expenses, advertisement expenses etc. – Liabilities:- The financial responsibilities of the business for which it is liable are called liabilities. They are divided into two types:- – Fixed Liabilities (Bank Loan, Bonds Payable, Mortgage Payable. ) – Current Liabilities (Notes Payable, Unearned Income, Creditors. ) – Capital:- The amount of money invested by the owner in the business is called capital. – Revenue:- The incomes and the profits earned in the business through selling are called revenues. For example, Sales, Service revenue, Interest, commission earned. – Drawings:- The amount of money taken away by the proprietor for personal benefits is called Drawings. 3- Describe the accounting rule of debit and credit for accounts like assets, expenses, liabilities, revenues and capital. – Assets – Increase in Asset is debit. – Decrease in Asset is credit. – Liabilities – Increase in liabilities is credit. – Decrease in liabilities is debit. – Revenues – Increase in revenues is credit. – Decrease in revenues is debit. – Expenses – Increase in expense is debit. – Decrease in expense is credit. – Capital – Increase in capital is credit. – Decrease in capital is debit. – Select any twenty categories from the above and identify a transaction that will have the required effect on the business. 1- Purchased Goods on credit 25,000. 2- Gave services for cash 5,000. 3- Brought cash in business 65,000. 4- Adjusting entry of out standing salaries 9000. 5- Wa ges wrongly debited to Sales 400. 6- Salaries wrongly debited to Drawings 600. 7- Paid to accounts payable in cash 1500. 8- Goods returned by customer worth 650. 9- Withdrew cash for personal use 550 Basic Accounting Assignment. (2018, Oct 26).

Bible Exegitical Essay Example | Topics and Well Written Essays - 2500 words

Bible Exegitical - Essay Example The two different translations used in this paper are the NIV, and KJV translations. After the comparison of the two texts, a word study of the text is done, which aims at getting the correct interpretation of the text from the original language in which the text was written, i.e. Hebrew. The next part of the paper looks at the Historical background of Amos 9: 11-15. The historical background of the paper is followed by an analysis of the Movement of the text; the next part of the paper is the themes and the Theology of the text, and lastly, a summary and application of the message of the text is given A comparison of NIV and KJV translations of Amos 9: 11-15 shows that on verb tense, the two translations are written in the same tense, i.e. future tense1. The two translations, however, have some fundamental differences in vocabulary and phrasing. The first difference in diction is in verse 11. While NIV uses the phrases, â€Å"†¦ restore David’s fallen shelter†¦ repair its broken walls†¦Ã¢â‚¬  the KJV translation uses the phrases, raise up the tabernacle of David that is fallen and close up the breaches thereof†. The main difference in these two phrases is that while the NIV uses the vocabularies shelter and broken walls, the KJV translation uses the vocabularies tabernacle and breaches. In the same verse, while the NIV translation uses the phrase, â€Å"restore its ruins† the KJV translation uses the phrase â€Å"raise up his ruins†. This is indeed a significant difference in the two translations. This is because while the NIV translati on talks of restoring the ruins of the broken shelter of David, the KJN translation talks about the raising up of David’s ruins2. This is clearly a significant difference that can help us in getting the correct exegesis of this verse. Another difference in this verse is that, while the NIV translation talks

Horror Remakes Dissertation Example | Topics and Well Written Essays - 9250 words

Horror Remakes - Dissertation Example A horror film made during paranoid times might capitalize on these times by making their films focused around paranoia as well. A film made during a post 9/11 era might capitalize on the nation’s moods, and fears, by delivering a film about good and evil, such as The Omen. The films that will be discussed in this analysis, The Dawn of the Dead, The Omen and The Texas Chainsaw Massacre all have reasons, either ostensible or stated, for being made. Two of the films, Chainsaw and Dawn, have very little in common with their predecessors. The third, The Omen, is virtually a shot-for-shot remake of the original. This paper will examine these three films, and their remakes, emphasizing the differences between them. Then, this paper will attempt to ascribe motive for making these films, beyond the obvious, that these films will probably will make money. Finally, this paper will make a conclusion about the films, and the reasons for making them. Included in the analysis of the remakes verses the originals will be an analysis of the audience reactions for these films. Discussion Dawn of the Dead The Omen, which is the next film which will be analyzed, was pretty much a superfluous remake for a variety of reasons. The main reason that it is, however, is that it pretty much is a shot for shot remake of the original, and brought nothing new to the table. Not so Dawn of the Dead. The George Romero version and the Zack Snyder version are as different, as, well, night and day. The Zombies The first difference that will be explained will be in the zombies themselves, as they are really the â€Å"star† of the two shows. In the George Romero version, the zombies were the epitome of campy shlock (Romero, 1978). According to Webster’s dictionary, the definition of schlock is â€Å"cheap or inferior goods; trash,† and this would describe the George Romero zombies accurately. Unfortunately for the integrity of the film, there were many close-ups of the zombies, and they were laughably bad looking. There were no Academy Award nominations for makeup on this film. The zombies basically walked around with a greyish-green tint on their face, and this was the extent of the makeup job. Romero himself admitted that the make consisted of â€Å"grey makeup† which was basically pancake makeup. He talks about â€Å"slapping grey makeup on,† which means that Romero himself did not take the makeup issue very seriously (DVD Commentary, Dawn of the Dead). The blood that came on of the zombies as they were shot also looked incredibly fake, like the kind of fake blood one might buy at a Walgreen’s when one wants to dress up as Dracula. Moreover, the zombies themselves were not aggressive – they were too slow to really be too much of a threat to anybody, unless one is in a large crowd of them. Because the zombies were more comic than scary, and were, for the most part, non-threatening because of their extremely slow gait, the overall effect of the zombies is comic. The inescapable conclusion is that the Romero meant for this film to b e either a black comedy or satire, because fear was not an emotion that this viewer registered upon seeing the zombies. Contrast the zombies in Romero’s film to the zombies in Snyder’s remake. In Snyder’s remake, the zombies were literally menacing. Whereas in Romero’s film, the zombies walked around with a blank stare, in Snyder’s film, the zombies had facial expressions, and these expressions were of fury. These zombies were scary, because they looked like they meant business, and their business was to hunt people down and eat them. Moreover, these zombies were incredibly fast and strong. This was shown at the beginning of the film when Ana (Sarah Polley) drives her car to get away from her husband, who was a new zombie and was chasing her.

Week 11 Exercise Coursework Example | Topics and Well Written Essays - 500 words

Week 11 Exercise - Coursework Example 3. Location J is the Rua Manuel Viera de Sousa, 81 in Mooca district, in Sao Paulo city. The region is the fastest growing and developing area in the city and has a population estimate of 65, 000 people. Among these people in Mooca district, two out of every three are Italians, who moved to the area in the 1900’s to offer labour to the industries in the area. Sao Paulo city has a total population of 11, 316, 149 people. The city is the most populated city in both Brazil and South America. It is a city with the most diverse ethnic groups, consisting of Whites, Asians, Blacks, Brown (mixed people) and the Amerindian people (CIA World Fact Book 1). 4. Location E shows a sparsely and less populated area within Brazil, depicting the unevenness of the population distribution in the country. The primary factors contributing to the uneven distribution of people in the area is the high rural to urban migration that has resulted to high populations in the cities and he unfavourable climatic conditions. Most people have been moving to cities to look for employment and better living standards. As a result, the rural areas have been left without people. Most rural parts of Brazil experience high temperatures that go beyond 25Â °C. This causes frequent droughts, which have attributed to the migration of people to other regions in search of better living standards (CIA World Fact Book 1). 6. The feature shown by location C is Machu Picchu. It was built by the Pachacuti Inca Yupanqui, the ninth emperor of the Inca in the 1400’s. Machu Picchu is an important tourist attraction site in Peru and among the most famous destinations in the world. It is a significant heritage site in the world and is full of cultural significance. It sits at 2, 430 meters above sea level (CIA World Fact Book 1). 8. Location H is a copper mine. Copper accounts for 33% of the country’s (Chile) exports. In 2010, Chile exported copper worth $6

Discuss two segments of the economy in a critical stage of collapse Assignment

Discuss two segments of the economy in a critical stage of collapse when Roosevelt assumed office and his administration's attempts to strengthen them - Assignment Example This act decreed that banks could only be opened under the supervision of the treasury. Federal loans would also be available if needed. In a month, following the enactment of the act, hoarded gold and currency flowed back into the country; hence, the banking sector stabilized (Heinemann, 1983). The government also eliminated the gold standard, thus, use of gold as a legal tender ended. Everyone was required to exchange all their gold pieces for the US dollars. According to Roosevelt, prosperity of the country was heavily dependent on prosperity in the agriculture sector. Therefore, several acts were enacted to ensure that this sector was able to compete favorably. The Agriculture Adjustment Act was enacted to ensure that commodity prices would be raised through artificial scarcity (Heinemann, 1983). The team responsible for enforcing this act employed a technique whereby the total output for each commodity was set. Land owners were paid subsidies to leave some of their land idle; this was in an effort to ensure that farm prices went up. In essence, less was to be produced so that the wholesale price would increase. Many Americans opposed this act since the prices of commodities increased as the farmer’s income increased significantly (Heinemann,

Literature review on ethical issue between employees and their Essay

Literature review on ethical issue between employees and their manegars - Essay Example The daily interaction, collaboration and interpersonal relationships required from managers and employees create tensions and issues that are considered normally pervading the working environment. Apart from operational concerns, managers and employees are faced with contrasting beliefs, values and preferences that occur because of the diversity in personalities, traits, cultural orientations and demographical factors that form each individual in the organization. These beliefs fall under ethical issues in business, defined as â€Å"â€Å"the principles and standards that guide behavior in the world of business† (Ferrell, Fraedrich & Ferrell, 2009, 6). In this regard, the current study aims to proffer a review of related literature on the subject of ethical issues between managers and employees. The theoretical framework and impetus for the review came as a result of an interview with a legal researcher for the Saudi – Central Bank, who identified problems which are et hical in nature and existed in their organization, currently affecting job satisfaction and productivity of employees. Ethical Issues in Business Organizations Ethical behavior have been identified to manifest actions that are â€Å"morally accepted as "good" and "right" as opposed to "bad" or "wrong" in a particular setting† (Sims, 1992, 506). ... According to Martires and Fule (2004), the culture of an organization influences the ethical climate that pervades. Organizational culture is a set of symbols, myths, ceremonies that reflect the underlying values and beliefs of the organization or its work force. This statement is supported by Hunt (1991) and Schneider and Rentsch (1991) who emphasized that there are factors that influence diversity in ethical climates of organizations, to wit: â€Å"personal self-interest, company profit, operating efficiency, individual friendships, team interests, social responsibility, personal morality, rules and standard procedures, and laws and professional codes† (cited in Sims, 1992, 510). As such, more detailed ethical issues facing human resources in organizations, particularly between managers and employees, are revealed by CiteHR (n.d.) to wit: (1) â€Å"discrimination issues include discrimination on the bases of age (ageism), gender, race, religion, disabilities, weight and att ractiveness; (2) issues surrounding the representation of employees and the democratization of the workplace: union busting, strike breaking; (3) issues affecting the privacy of the employee: workplace surveillance, drug testing; (4) issues affecting the privacy of the employer: whistle-blowing; (5) issues relating to the fairness of the employment contract and the balance of power between employer and employee: slavery, indentured servitude, employment law; and (6) occupational safety and health† (CiteHR, n.d., par. 1). In the case of the legal researcher for the Saudi – Central Bank, the ethical issue that existed between managers and employees was manifested in the way the manager discriminated against underperforming employees which further

Pitfalls Essay Example | Topics and Well Written Essays - 250 words

Pitfalls - Essay Example This primarily happens due to the selection of wrong statistical methods or wrong size of survey population or both. It is highly expensive to select a large survey population and conduct interviews/form fill-ups extensively. So samples are smaller than the target population. However, sophisticated methods like purposive sampling may help, but still it is important to accommodate as many respondents as possible in a given survey population. 2. Making conclusions from non random samples too can prove to be a dangerous tendency. Samples must me random. Suppose, a woolen garment manufacturer conducts a survey only in the colder countries of northern Europe. In this way, they will calculate high demands existing in the global market, if they don’t randomize. In order to randomize, they will have to interview customers in temperate regions (e.g. southern Europe) and arid regions (e.g. Sub Saharan Africa). Then only a realistic view of market demand for woolen garments can be obtained. Hence, randomization is necessary to prevent biasing, especially in the case we need globally applicable inferences. 3. Attaching importance to rare observations is a clever strategy but risky practice. If rare observations are given as much importance as random observations, general behavior of the majority of the target population may be interpreted wrongly. It is a far better idea to mark rare observations as exceptions so that they can be studied separately by the means of statistical segregation in a more controlled business environment. 4. Using poor survey methods is the worse mistake. Survey methods are crucial. For example, when research involves exploration of natural resources, data has to be collected with the help of researchers who have trekking/exploration/fieldwork expertise. In the case of intellectual property research, we would need researchers who can research on databases and patent archives. That will involve extensive Internet/library research expertise. In

African Americans Essay Example for Free

African Americans Essay African Americans have a unique history as well as culture. Their history in the United States is greatly influenced and shaped by the events in the last three centuries. A period that would shape their destiny, their interactions as well as their orientation to most important events in life. The United States census figures put the number of African Americans at over thirty-eight millions in 2005. Of this population, over 55% of them reside in the metropolitan areas with cities like Chicago and New York being the homes to a huge majority of African Americans A close look at the African Americans in relation to the rest of their white counterparts reveals that they are disadvantaged in various aspects. This can only be understood by focusing at the underlying causes of this, key being the century’s discrimination and oppression meted out against the blacks by the successive regimes up to the period that the civil rights movement stepped up its calls for equality and political rights. African Americans had been for long subjected to slavery especially in the southern states. The end of slavery brought forth systemic discrimination where they were treated as second class citizens especially after the introduction of the Jim Crow laws that institutionalized racism. This is what is seen to be the cause behind the impoverished lot amongst the African Americans with 24. 7% of this population living in abject poverty. The group also remains disadvantaged in the education sector, health, housing as well as having the highest crime rates in the United States. Since the enactment of civil rights legislation, the African Americans population has made considerable steps towards improving their economic status largely narrowing the huge discrepancies that exist. This has been marked by the expansion of the African American middle class. Unlike in other ethnic groups like the white; there is parity across the gender amongst the blacks. Income levels in America are tilted to the disfavor of African Americans. This is largely seen as being linked to the inability to access other vital resources such as education and jobs. Speculative figures have it that over three quarter of African Americans aged above the age of 25 have not gone to college and hence do not possess college diplomas. By the turn of the century, over a third of the African American population living in the big cities was without employment compared to their white counterparts; this figure has not changed much (Brandon S, 1984). Life expectancy of the African American group compares unfavorably with that of the whites a fact exacerbated by the lack of medical and proper provision of health facilities. With a significant proportion of African Americans lacking medical care and proper provision of health facilities; with a significant proportion of African American having a low level of income and being unemployed, and with the united states lacking a universal health care system , African Americans are badly placed in terms of health facilities access. They are also at a higher risk of succumbing to chronic diseases as well as pandemics such as HIV aids. Statistics have it that of all people diagnosed with HIV/AIDS between 2001 and 2005, over half of them were African Americans. Cities that contain large populations of African Americans such as Washington DC contain the highest rates of HIV infections. African Americans have maintained a deep sense of religiosity this has been passed on from the days of slavery. Known as black churches, they have played a pivotal role in the struggle for blacks to acquire and consolidate civil and political rights. Majority of the evangelists have ended up as political figures playing a crucial role in the American civil rights movement.

Defining Reflective Practice And Identifying Advantages And Implications Nursing Essay

Defining Reflective Practice And Identifying Advantages And Implications Nursing Essay The ability to become reflective in practice has become a necessary skill for health professionals. The implementation of reflective practice is now found in many of the other allied health care disciplines including the Radiography profession. UK health practitioners are expected to meet a continuing professional development standard (CPD), and reflection is a strategy that facilitates meeting this standard for registration (Driscoll and Teh, 2001). This is to ensure that health professionals are continuing with their daily learning and improving their practice. Reflective practice plays a big part in healthcare today and is becoming increasingly noticed. This assignment aims to address the definition of reflective practice, advantages and disadvantages associated, implications of reflective practice and how to improve reflection within healthcare. What is reflective practice? Reflective practice is advocated in healthcare as a learning process that encourages self evaluation with subsequent professional development planning (Zuzelo, 2009). Reflective practice has been identified as one of the key ways in which we can learn from our experiences. Reflective practice can mean taking our experiences as an initial point for our learning and developing practice (Jasper, 2003). Jasper (2003) summarises reflective practice as having the following three components: à ¢Ã¢â€š ¬Ã‚ ¢ Things (experiences) that happened to the person. à ¢Ã¢â€š ¬Ã‚ ¢ The reflective processes that enable to person to learn to learn from those experiences. à ¢Ã¢â€š ¬Ã‚ ¢ The actions that result from the new perspectives that are taken. Reflection is part of reflective practice and is a skill that is developed. It can be seen as a way of adjusting to life as a qualified healthcare professional and enhancing the development of a professional identity (Atwal Jones, 2009). Reflection re-examines the individual experiences or feelings, and the outcome of this is allowing the practitioner to develop a new perception and an appreciation of how the experiences encountered in practice can add to professional knowledge (Boud et al, 1985). Reflective practice permits the review of everyday practice to develop the additional knowledge, skills and competencies required to enhance care delivery. Reflection can be described as a process of reasoned thinking. It helps the practitioner to critically assess self, and their approach to practice (Fleming, 2006). There are different interpretations of reflection and reflective practice documented. However, there are two well known basic forms of reflection. Schà ¶n (1987) identifies two types of reflection that can be applied in healthcare, Reflection-in-action and Reflection-on-action. Reflection-in-action means examining your own behaviour and that of others while in a situation (Schon, 1995; Schon, 1987).   It can be termed as coming across situations and problems which may require thought and problem solving in the midst of practice. It can also be described as thinking whilst doing (Millinkovic and Field, 2005). Reflection-on-action is possibly the most common form of reflection. It involves revisiting experiences and critically analysing them to help improve skills and to improve future practice. The aim of reflection is to value strengths and to develop diverse, more effective ways of acting in the future (Somerville and Keeling, 2004). Reflective practice is seen as more than just a thoughtful process. It has the potential to be turned into a learning situation where future practices can be changed as a result of the process (Jarvis, 1992). Advantages of reflection Reflective practice is an essential component of continuing professional development (CPD) and is required by all regulatory bodies of healthcare professionals in order to maintain registration (Atwal Jones, 2009). However, Driscoll (2006) notes that reflective practice is regularly represented as a choice for health professionals, whether to be reflective or not to be reflective, about their clinical practice. Driscoll (2006) also notes that if there is such a commitment to reflection, it can help improve practice and transform healthcare. It has been argued that reflection on clinical work may be essential to the development of our clinical knowledge (Benner, 2001). Atwal and Jones (2009) suggest reflective practice can build up better levels of self-awareness about themselves as practitioners and as individuals, leading to opportunities for professional and personal development. There are benefits and barriers of incorporating reflection into the NHS and imaging professional prac tice. The benefits of reflective practice are: Reflection enables health professionals to share knowledge with others, to help practice and assists practitioners in making sense of challenging and complex situations (Chapman et al, 2008). This helps to optimise work practice and improve interprofessional relationships. Reflection allows an objective to look at our practice in order to improve the quality of our performance at work. It also allows practice to be critiqued, enabling enhancement in the development of areas needed to be improved, identifying learning needs (Stewart et al, 2000) and taking responsibility for continuing professional development (Griffin 2003). Reflection helps practitioners develop a questioning attitude and the skills needed to constantly update knowledge and skills (Westberg and Hilliard, 2001). Reflective practice helps recognise the strengths and weaknesses, enhancing development and helps apply the skill of reflection to CPD cycle. Reflection can assist the practitioner to observe the aspects of their practice, encourage professional development, personal growth and evaluation of skills ( Chapman et al,2008) Reflection helps practitioners make sense of challenging and complicated practice, and acts as a reminder that there is no end to learning (Zuzelo, 2009) Disadvantages of reflection There are known barriers which prevent practitioners being able to reflect effectively. Smythe (2004) questions whether there is any time to think and be reflective because of the busy work environment that practitioners are involved in. Barriers to reflection are: Lack of motivation to partake in reflection or reflective practices from staff or fellow colleagues. The culture of organisation. Some organisations may not promote reflective practice because it may not highly be favoured in the department, or there may not be any interest in reflection (Workforce Support, 2010). Some staff may not know how to undertake reflective practice because they may have not been taught how to undertake it and how to reflect in such a manner, and may be apprehensive about documenting experiences and emotions (Workforce Support, 2010). Some practitioners are rooted in the preconception that reflection is too difficult and that reflection is a taught skill (White, 2003). There is lack of time to undertake reflective practice as imaging departments today have an increase in workload and if the department is relatively busy, there is a lack of time to undertake reflection, as reflection does require some quality time (Johns and Freshwater, 2005). Radiography is largely scientific and technical therefore reflection does not need to play a role in the profession (Hall and Davis, 1999). However Radiography has evolved through the years and the work is becoming increasingly more patient centered. Reflection may be seen as something often used in response to a negative outcome (White, 2003). Implication of reflective practice in regards to service delivery and management. Service delivery is a vital component on improvement of health services. The World Health Organisation (2010) summarises that effective service delivery depends on key resources such as motivated staff, information and equipment, and these have to be well managed. Imaging departments need to make sure that these key components are in place, in order to deliver the best possible care, and making sure they exceed the requirements of the patient. It can be suggested that reflective practice is identified as an important strategy for enhanced care delivery and continuing professional development.The Health Professions Council standards of proficiency for Radiographers (HPC 2007/09) state that CPD contributes to the quality of practice and service delivery and stresses the value of reflection on practice and the need to record the outcome of such reflection. It is suggested that by supporting reflective practice in healthcare departments, issues of the quality of own service delivery can be raised. Reflection will also help develop service delivery and provide a service in the best possible way, and will allow the department to think about actions that are being undertaken that should not be, and actions that are not being taken that should be (E-training resources, 2010). Reflective practice may become an opportunity for innovation and change within the department. If reflective practice is to be supported in departments, the department would need to make sure that all staff are participating in reflective practice and making sure that staff are benefiting from this, and learning from their practice. Some staff members may find it difficult to engage in reflective practices, therefore it is essential that the department help assist with the reflective processes to make sure all staff are actively participating (Workforce Support, 2010).The service head would have to make sure that the staff in the department are undertaking some form of reflection and can build way s to help implement some reflective practice activities within the department for all staff to engage in. Implementing these practices will help shape the management of the department. Examples of reflection documented Many journals have been written that propose the use of reflective assignments and journaling as tools to improve reflection and thinking skills in healthcare (Chapman et al, 2008). Forms of reflection can be very useful in understanding how practitioners can improve both their professional practice and the organisation in which they work in (Workforce Support, 2010). Reflective practice can be made formal through such processes and underpins the process of continuing professional development (CPD) (White, 2003). Pee et al (2003) states that journal writing is a technique for individuals to express their experiences and to use the reflective and analytical, or critical thinking process for learning. Reflective journals are an ideal way to be actively involved in learning (Millinkovic Field, 2005) and can be implemented to allow practitioners to write down events in practice and their thoughts and actions on daily situations, and how this may impinge on their future practice (William s Wessel, 2004). Reflective clinical journals also present a method in which health care professionals may write about clinical learning experiences and reflect on them (Millinkovic and Field, 2005). Practitioners can progress their skills in reflective thinking and writing, which will allow the practitioners to become self- directed in their learning (Chapman et al, 2008). This is also in agreement with Kennison and Misselwitz (2002) as they state that reflective journals can be considered a helpful tool of reflection, as it can help develop the health care professionals writing skills, reflect on their practice, discover reactions and bring new meanings to past experiences. Reflective workplace diaries can also be used to promote reflective practice. Workplace diaries can be used to note down events that occurred within a clinical setting for example a critical incident or a patient interaction (Chapman et al, 2008). It is a daily record of day by day personal experiences and obs ervations and from these thoughts, ideas and feelings can be expressed. From this, questions such as what happened and why? How do I feel about it? What can I learn from it? Can be asked, and this will allow the practitioner to reflect on their topic in a deeper more thought processed structure. Chapman et al (2008) stresses that it is also important that when using the reflective diary, the health practitioner has to be able to reflect, are willing to reflect and to make changes from this reflection. A review of the diary will help practitioners progression of reflective writing, and more levels of critical reflection can be undertaken. Ways to improve reflection Reflection can be improved in a number of ways to help benefit the practitioner. Appraisals can be implemented within the department, for all health practitioners to take part in. The appraisals will encompass the practitioner to talk about their practice and how they are using their skills, and to reflect on the work that they are undertaking, taking note of any improvements that can be made to better the practice. An increase in knowledge can be demonstrated through reflective practice with the focus of reflective reports including involvement in audits and research (Snaith and Hardy, 2007). Snaith and Hardy (2007) also write that reviewing local practice initiatives among many other possible activities may help improve reflection. Continuing professional Development (CPD) essential to the enhancement of clinical skills (Chapman et al, 2008) and is mandatory to the HPC in order to retain registration. Imaging departments can implement ways for practitioners to engage in CPD activit ies that are accessible to all practitioners. CPD will help keep professionals up to date and will also help practitioners engage in ways in which they can reflect in the activity undertaken, which will enhance their reflective and thinking skills. This will benefit to lifelong learning (Chapman et al, 2008). Reflection can be incorporated into a CPD as a means to enhance and maintain reflective practice in a clinical setting. The Society and College of Radiographers CPD tool offers some direction to practitioners that want to present reflective evidence of their increasing knowledge base and a framework of how it may be planned (Kelly, 2005). Tutorials can be implemented in the department for practitioners that want to become involved in reflective practice, the different ways to reflect, and some frame works that are used for reflecting. Not many practitioners are aware of how to reflect on practice (Workforce Support, 2010). There are different ways of reflecting and by making th ese ways become known to practitioners, it can help decide which framework is best suited for their learning, and can undertake better reflection on their work. Conclusion Although experience is at the centre of learning in imaging departments, reflection is fundamental to deeper learning from experience. Reflective practice is becoming an essential skill that is incorporated into clinical practice and continuing professional development (CPD) and it is therefore important that the imaging department understand the role and the potential of reflection. The adoption of a reflective approach to clinical work is important since it is an effective means of highlighting best practice, whilst furthering professional development. Different ways to reflect in practice can be approached and adopted that will benefit future practice of the professional and how it implements their daily work lives; however, there are evident barriers to reflection within an imaging department. This includes time because of the busy environment a hospital encompasses and lack of motivation if the vast majority of health care practitioners are not undertaking it. Imaging department s have to implement ways in which the practitioners can reflect in their practice to enhance patient care and promote effective service delivery. Reflection can be a powerful mover in the process of learning, which can lead to change and the development on a professional and personal level and various measures have to be taken into account to achieve this.

Athens VS Sparta Essays -- essays research papers

During the late Archaic Greek and Classical periods, two particular city-states were in existence with significant similarities as well as differences. These two city-states, Sparta and Athens have unique formations of government, histories, goals, as well as societies.   Ã‚  Ã‚  Ã‚  Ã‚  After experiencing the effects of a rising population and shortage of arable land, the Spartans moved through their mountainous western frontier in hope of seeking a new spacious land to live upon. Their decision to change their home grounds put the Spartans in great danger as they found themselves entering into the fertile plain of Messenia. Fearing that they may be overthrown by power by the Messenian resistance and the helot status, the Spartans began to seek protection for their city-state and their citizens. In hope of protecting themselves, the Spartans began a new way of life by introducing a dominant military camp that would keep their community alert and aware at all times. This was the foundation of how the Spartans became a military based society.   Ã‚  Ã‚  Ã‚  Ã‚  On the other end of the Greek city-states, the Athens chose a relatively different path as their governmental system, a democracy. Although the Athens did not prosper into a democracy over night, each step taken revealed a transition into the new governmental system they were yet to obtain. In hope of avoiding a civil war, a member of the aristocracy, Solon, was appointed as authority to posses ...

Kawabata’s Beauty and Sadness and Murakami’s Hard-Boiled Wonderland and

Kawabata’s Beauty and Sadness and Murakami’s Hard-Boiled Wonderland and the End of the World Although wildly different in subject matter and style, Kawabata’s Beauty and Sadness and Murakami’s Hard-Boiled Wonderland and the End of the World both show how Japan has been internationalized as well as how it has remained traditional. Kawabata’s novel is traditional and acceptable, much like the haiku poetry he imitates, but has a thread of rebelliousness and modernity running through the web that binds the characters together. Hard-Boiled Wonderland and the End of the World is devastatingly modern, and yet has a similar but opposite undertone of old Japan, or at least a nostalgia for old Japan. In both novels a more international culture has taken root in Japan, and it seems that the characters both embrace and run from the implications of a globalized, hybridized culture. With the graceful starkness of traditional Japanese haiku, Kawabata reveals a twisted set of love affairs between four people that ultimately lead to their downfalls. Haiku depicts a meditational view of the world where nothing is meaningless; in Beauty and Sadness all of the relations represent aspects of new and old Japan, mirroring the rise and fall of Japanese culture in their movements. Among these relationships, perhaps the most traditional is found between Oki and Otoko– although it is tragic and somewhat leacherous, the bond between a young woman (or girl) and an older man is an acceptable affair in traditional Japanese culture. They represent the oldest parts of Japanese custom, and adhere to that measure throughout the novel. Oki’s wish to hear the temple bells with Otoko reflects this long established pattern of old man and young girl, as ... ...lly, however, he begins to fight back against this loss of identity and struggles to regain himself, realizing that â€Å"stealing memories was stealing time... forget the end of the world, I was ready to reclaim my whole self.† (Murakami, 239) As he sits back in his car and waits for his world to end he gives himself the tools to fight this loss of identity, telling himself tâ€Å"Now I can reclaim all I’d lost. What’s lost never perishes.† (Murakami, 396) Although his identity has crumbled almost past recognition, the Narrator and the Dreamreader hold the key to retrieving it– memories and the unrelenting search for identity. Even though the identity of the Japanese culture has been undermined by globalization and internationalization, Murakami believes that it will be found again when the culture receives the proper stimulus– when they begin to read the dreams of unicorns.

Our Town Essay -- essays research papers

Our Town "Our Town", by Thornton Wilder, written in 1938, was first performed at the McCarter theatre, New Jersey, on the 22nd of January1938. It is an example of meta theatre, and chronicles the lives of ordinary, everyday people, during their ordinary, everyday lives. The story is based in Grover’s Corners, a small town in New Hampshire, set at the turn of the century. The play involves three main acts, each focussed upon a different aspect of life. Set in 1901, the first act simply discusses the passing of an uneventful day in the town. We are exposed to all the characters, particularly two teenage characters, Emily Webb, and George Gibbs. The second act focuses upon ‘love and marriage’, and takes place in 1904, the day of Emily and George’s wedding. We are exposed to all the tremulous events of marriage, yet the scene ends happily. The final act, set in 1913 involves the funeral of Emily Webb. After her death Emily chooses to return to her past, selecting her 12th birthday. Emily is soon returns to the cemetery, finding the whole experience saddening, as she realises the waste her life has been, taking everything for granted, not cherishing the smallest of treasures. Emily accepts death. Throughout this seemingly simple plot Wilder illustrates the relationship of the individual to the vastness of the universe, in fact, it is the simplicity of the plot that allows this topic to be addressed. I have been offered the position of a director of this play, and will further discuss my methods, adhering carefully to those suggested by Wilder. Thornton Wilder once referred to "Our Town" as "an effort to find the dignity in the trivial of our daily life, against those preposterous stretches which seem to rob it of any such dignity" This is an important aspect of the play, especially in today’s society. Our whole idea of life is entertainment which is short, exciting, and requires no thinking. People prefer a roller coaster ride to smelling the roses. With the main theme of "Our Town" being focussing upon the small, everyday aspects of life, and celebrating them, it is difficult to guarantee the audience is not bored. I believe the key to ensuring the audience accepts, and comprehends the ideals of the play, by advertising the play as a mental workout. If the play is promoted as deep, touching upon our ... ...e extent of comprehension for the audience, but not to the extent of comparison. The audience must be able to relate to the emotions, not compare themselves with the actors feelings. The actor must show generic emotions, as their character "types" would do. This would allow the audience to see the universal person rather than a particular person in a particular town. The main characters must show their individual "types", making their stereotype obvious, enabling the audience to see the individual picture. The minor characters must play down their roles, to allow the audience to see the universal picture. by doing this they will help to covey the idea that in ordinary events, value can be found. Black shirts and pants would accent the simplicity of the set, and plot, once again allowing audiences to relate to the characters, and see the deeper meaning of the play.   By conveying the themes and issues of "Our Town" in a method easily accessible to an audience through advertising, casting and acting, the concept of "Our Town" can be truly comprehended by an audience, in relation to my philosophies, and those of Thornton Wilder.

North Face

Assignment 2: North Face Auditors are faced with the very difficult task of insuring the public, that in their opinion, the financial statements of their clients are accurate and free of any material misstatements. The problem is that materiality is a subjective figure. In the North Face case an immaterial revenue recognition entry ended up being material when compounded with additional misstatements. North Face was the perpetrator of the intentional misstatements but they were concealed by the Deloitte audit advisor, Richard Fiedelman.Fiedelman allowed additional non-recognizable revenue to be posted and altered/replaced the original working papers that reported the original material misstatement. (Knapp, Rittenberg, Johnstone, & Gramling, 2012) Several generally accepted accounting principles (GAAP) and generally accepted auditing standards (GAAS) were violated (In the Matter of Richard Fiedelman, 2003) resulting in declining stock prices and Security and Exchange Commission (SEC) sanctions. SEC Sanctioned Richard Fiedelman The SEC requires the all registrant working papers be reviewed by a partner that is not assigned to the engagement.When the Deloitte concurring partner found the discrepancies and misstated revenue they investigated further leading to the review and the ultimate discovery of the altered working papers. North Face’s audit committee then retained a second accounting firm to investigate the accounting records which led to the SEC sanctioning Fiedelman. (Knapp, Rittenberg, Johnstone, & Gramling, 2012) 1. The SEC sanctioned Richard Fiedelman for failing to document the changes that his subordinates had made in 1997 North Face work papers and for failing to exercise due professional care.Explain the SEC’s rational in making each of these allegations. The SEC found that Fiedelman violated GAAP by allowing recognition of profit margin on the second barter transition and violated GAAS 150, 230, 326, and 338. (In the Matter of Richard Fiedelman, 2003) Failing to Document Work Paper Changes Per the several GAAS violations the SEC was right to sanction Fiedelman for failing to document the changes made to North Face working papers. AU 338 (339A) directs auditors on the importance of working papers.Working papers are the â€Å"principal record of the work that the auditor has done and the conclusions that are reached concerning significant matters. † (Public Company Accounitng Oversight Board, 1982) The working papers help insure that the audit engagement has been properly planned and adequately supervised. It is also the record of the audit evidence and procedures applied to the audit. Fiedelman also violated Auditing Standard No. 3 which is very clear that any changes must be documented. â€Å"Circumstances may require additions to audit documentation after the report release date.Audit documentation must not be deleted or discarded after the documentation completion date, however, information may be added . Any documentation added must indicate the date the information was added, the name of the person who prepared the additional documentation, and the reason for adding it. † (Public Accounting Oversight Board, 2004-06) When Fiedelman revised the 1997 work papers without the proper documentation he violated Standard No. 3 justifying the SEC sanction. Failing to Exercise Due Professional Care Fiedelman violated AU 150 and AU 326, failing to execute due professional care.AU 150 states that â€Å"due professional care is to be exercised in the performance of the audit and the preparation of the report. † (Public Accounitng Oversight Board, 2001) AU 230 explains that due professional care is â€Å"employments where peculiar skill is requisite, if one offers his services, he is understood as holding himself out to the public as possessing the degree of skill commonly possessed by others in the same employment, and if his pretentions are unfounded, he commits a species of fra ud upon every man who employs him in reliance on his public profession. † It does state however that no one is free of error.Due professional care does not intend work to be free of error but free of negligence. (Public Accouniting Oversighe Board, 1972) Fiedelman violated the due professional care standard when he allowed the misstatement and margin recognition to be posted. The misstatement was already noted but he himself should have been aware that the margin was not permitted and that the misstatement should have been corrected. It is also concerning that the increased sales from $90,000 to $3. 9 million was not investigated more thoroughly, again indicating Fiedelmans lack of due professional care.Fiedelman also violated AU 326 Evidential Matter. With the violations of so many auditing standards the SEC had no other choice but to sanction Fiedelman. (Knapp, Rittenberg, Johnstone, & Gramling, 2012) If there is no punishment for altering working papers auditors would fear no repercussions and they would alter the papers whenever they wanted reducing the public’s assurance of financial statement accuracy SEC’s Punishment The SEC punished Fiedelman by suspending him from being involved with audits of SEC clients for three years. 2.Take a position on the severity of the SEC’s punishment of Richard Fiedelman of a three year suspension on being involved in the audits of SEC clients, support your position. The punishment was fair. The responsibility of an auditor is to insure financial statement users that they are free of any material misstatements. In this case Fiedelman made a conscious choice to allow North Face to post margin that should not have been realized, per GAAP. Fiedelman should not be allowed to practice with a public accounting firm until the SEC feels that he will not allow the same misstatements to happen again. In the Matter of Richard Fiedelman, 2003) In order to insure the public that the auditing profession is rel iable this kind of punishment is necessary. Each case should be reviewed on an individual basis and if there is any question that the auditor will continue to allow misstatements they should be suspended from being involved with SEC clients. Modify Client Work Papers The PCAOB has very specific instructions that any additions or changes to audit documentation after the release date need to be documented. 3. Assuming that you are an audit manager in a public accounting firm.The engagement partner asks you to modify client work papers after the financial statements and opinion has been issued. Determine what you would do in this situation. Provide your rationale. If the partner is not asking me to hide the modification and the modification is necessary, per GAAP or audit principals, then I would make the modification. If the client partner is asking to have the papers modified without documentation, or the modification should not be done, I would not modify the work papers. Auditing s tandard No. 3 clearly states that any modification needs to be documented. Public Accounting Oversight Board, 2004-06) In the North Face case it does not indicate the personnel that altered the work papers were reprimanded, (Knapp, Rittenberg, Johnstone, & Gramling, 2012) however as a manger if it is discovered that you altered work papers without documentation or necessity, even if there were no legal repercussions, it would hurt your reputation and ultimately affect your career. The decision analysis framework could be used in determining if it is necessary to notify another audit partner or the client audit committee about the request.I would not alter the papers but if no one is made aware of the advisor’s request they may get someone else to alter the work papers. In this case morality and ethics should be enough to prevent a manger from altering work papers, but it helps to have punishments in place to help deter unethical actions. Materiality Public accountants general ly use qualitative analysis to determine the appropriate level of material misstatements. 4. Evaluate the practice of â€Å"materiality† used by public accounting firms and how accounting firms should address it with clients. Materiality is based on the assumption a reasonable investor would not be influenced in investment decisions by a fluctuation in net income less than or equal to 5%. This â€Å"5% rule† remains the fundamental basis for working materiality estimates. † (Vorhies, 2005) Since materiality is based on the fact that investors would not be influenced when immaterial misstatements are found, if the numbers of immaterial misstatements are small they will not prevent an unqualified audit opinion.Large misstatements and a large number of small misstatements that could be considered one misstatement need to be corrected before an unqualified opinion can be issued. Since all misstatements are presented to management and the audit committee, how the miss tatements need to be addressed should be discussed with them at that time on. If they refuse to make the corrections the auditor should refuse to issue an unqualified audit opinion. (Vorhies, 2005) It is important to remember that every misstatement needs to be analyzed for materiality.A small misstatement may not seem relevant but may be an indication of a larger aggregate or future misstatement. (Public Coumpany Accounting Oversight Board, 2010) North Face Management Auditors are not required to criticize key decisions made by their clients management team, that does not mean they should not use due professional care when analyzing management behavior. 5. North Face’s management teams were criticized for strategic blunders that they made over the course of the company’s history. Discuss whether auditors have a responsibility to assess the quality of the key decisions made by client executives.Defend your answer. When auditors are evaluating audit risks there are cert ain behaviors that should be analyzed. If management is refusing to cooperate, meet with, or puts unusual time constraints on the audit team it could indicate fraud. It is also important for the audit team to monitor management’s tolerance of violations of the company’s code of conduct, inconsistent accounting practices, or frequent changes to estimates for no reason. (Public Compaany Accouning Oversight Board, 2010) These can be key indications of management’s character and ethics.In the case of North Face since management established a goal to reach $1 billion in sales the audit team should have been more critical of the sales, revenue, and margin that were posted. The audit manager should have used due professional care when analyzing the fact that North Face was having a hard time mainstreaming their product yet implemented this lofty goal. If fraud was going to occur it would likely be in the revenue/sales area. The first auditor engagement partner did catc h the material misstatement but had these other considerations been taken into account the misstatement may have been investigated further.Even though it is not the responsibility of auditors to assess the quality of key decisions, by doing so they can gain valuable insight into how management thinks. Conclusion When auditing firms find financial misstatements it is important that they understand the materiality and reason behind the misstatements. The good thing that came out of this case is that the system worked. When the concurring partner reviewed the audit work papers the misstatement and revision was detected. The SEC sanctioned those responsible and even though the investors were affected they should feel some certainty that the system worked.References In the Matter of Richard Fiedelman. (2003, October 1). Retrieved November 4, 2012, from U. S. Securities and Exchange Commission: http://www. sec. gov/litigation/admin/34-48578. htm Accounitng Standards Oversight Board. (1980 , August). AU Section 326. Retrieved November 4, 2012, from PCAOB: http://pcaobus. org/Standards/Auditing/Pages/AU326. aspx Knapp, Rittenberg, Johnstone, & Gramling. (2012). Contemporary Auditing. Mason : Cengage Learning. Public Accouniting Oversighe Board. (1972, November). AU Section 230A. Retrieved November 4, 2012, from PCAOB: http://pcaobus. rg/Standards/Auditing/Pages/AU230A. aspx Public Accounitng Oversight Board. (2001, December 15). AU Section 150. Retrieved November 4, 2012, from PCAOB: http://pcaobus. org/Standards/Auditing/Pages/AU150. aspx Public Accounting Oversight Board. (2004-06). Auditing Standard No. 3. Retrieved October 28, 2012, from PCOAB: http://pcaobus. org/Standards/Auditing/Pages/Auditing_Standard_3. aspx#retentionandsubsequentchanges Public Compaany Accouning Oversight Board. (2010, December 15). Auditing Standard No. 14. Retrieved November 4, 2012, from PCAPB: http://pcaobus. org/Standards/Auditing/Pages/Auditing_Standard_14. spx Public Company Accounitn g Oversight Board. (1982, April 1). AU Section 339A. Retrieved November 4, 2012, from PCOAB: http://pcaobus. org/Standards/Auditing/Pages/AU339A. aspx Public Coumpany Accounting Oversight Board. (2010, December 15). Aditing Standard No. 11. Retrieved Novembe 4, 2012, from PCAOB: http://pcaobus. org/Standards/Auditing/Pages/Auditing_Standard_11. aspx Vorhies, J. B. (2005, May). The New Importance of Materiality . Retrieved November 4, 2012, from Journal of Accountancey: http://www. journalofaccountancy. com/Issues/2005/May/TheNewImportanceOfMateriality. htm

Fossil Fuels

Fossil fuels have been a widely used source of energy every since the Industrial Revolution just before the dawn of the 20th century. Fossil fuels are relatively easy to use to generate energy because they only require a simple direct combustion. However, a problem with fossil fuels is their environmental impact. Not only does their excavation from the ground significantly alter the environment, but their combustion leads to a great deal of air pollution. Fossil and nuclear plants are capable of producing significant amounts of power. Plants in the gigawatt (billions of watts) range are common. Modern cities need large amounts of reliable electricity, more than what many alternative sources can currently deliver. Businesses should educate people about what benefits they can get out of nuclear versus fossil fuels. One of the leading and biggest Corporations in nuclear filed is Exelon Corporation. The Exelon Corporation could educate citizens of the United States about the need to get off fossil fuels, the relative improvement begot from nuclear and counter society’s misconceptions on the dangers of nuclear energy. Background/ Context of Issue. The cost for building and operating a power plant is lower for fossil fuels. This remains true even though environmental concerns have added to their costs. For the short term, these fuels are the easiest to produce. Nuclear fuel, though much less of it is needed, requires significant, costly refinement to bring the ores to useful purity. At the end of its productive life, a nuclear plant must be decommissioned, a costly process. We burn fossil fuels to get energy from them. This is called combustion. Technically, the products of combustion are carbon dioxide and water. But with most fuels combustion is incomplete. Ashes escape into the air or accumulate in the furnace, requiring disposal. In 2009, carbon dioxide is seen as a major factor in global warming. Spent fuel nuclear fuel rods, no longer able to make power, are still highly radioactive. They must be carefully stored for at least hundreds of years. Interstate shipments of radioactive wastes are controversial; no one wants the potential for nuclear accidents in their home state. Nuclear power has seen two major applications: large, stationary electric ower plants and propulsion for naval vessels. The heavy shielding around a reactor limits other uses. Nuclear aircraft engines and other applications have been explored, but the heaviness of the reactor and the chance of contamination from accidents keep these from serious consideration. Fossil fuels are used in things as small as lighters and big as power plants. In liquid form, they can be conveniently stored and distributed. Hazards such as t oxicity and flammability exist but don't pose long-term problems the same as nuclear fuels do. Reserves entail many complex factors. Geologists can determine the extent of proven reserves, though these can be over- or understated for political reasons. New finds are reported frequently. Consumption, which determines how long reserves will, last, is variable, driven by economic conditions. At current rates of use, the world has enough coal for 200 years, oil for 40 years and natural gas for 60 years. Uranium reserves are good for 50 years, though technologies such as breeder reactors can, in theory, stretch that to more than 1,000. Currently, the United States and most of the world is locked into what could be called the fossil fuel economy. Our automobiles, trains and planes are fueled almost exclusively by petroleum products like gasoline and diesel. A huge percentage of our power plants use oil, natural gas and coal for their fuel. If the flow of fossil fuels to the United States were ever cut off, the economy would come to a halt. There would be no way to transport the products that factories produce. There would be no way for people to drive to work. The whole economy, and in fact the whole of western society, currently depends on fossil fuels. While fossil fuels have played an important role in getting society to the point it is at today, there are four big problems that fossil fuels create: Air pollution – When cars burn gasoline, they would ideally burn it perfectly and create nothing but carbon dioxide and water in their exhaust. Unfortunately, the internal combustion engine is not perfect. In the process of burning the gasoline, it also produces: * Carbon monoxide, a poisonous gas * Nitrogen oxides, the main source of urban smog * Unburned hydrocarbons, the main source of urban ozone Catalytic converters eliminate much of this pollution, but they aren't perfect. Air pollution from cars and power plants is a real problem in big cities. It is bad enough now that, in the summer, many cities have dangerous levels of ozone in the air. Environmental pollution – The process of transporting and storing oil has a big impact on the environment whenever something goes wrong. An oil spill, pipeline explosion or well fire can create a huge mess. The Exxon Valdez spill is the best known example of the problem, but minor spills happen constantly. Global warming – When you burn a gallon of gas in your car, you emit about 5 pounds (2. 3 kg) of carbon into the atmosphere. If it were solid carbon, it would be extremely noticeable — it would be like throwing a 5-pound bag of sugar out the window of your car for every gallon of gas burned. But because the 5 pounds of carbon comes out as an invisible gas, carbon dioxide, most of us are oblivious to it. The carbon dioxide coming out of every car's tailpipe is a greenhouse gas that is slowly raising the temperature of the planet. The ultimate effects are unknown, but it is a strong possibility that, eventually, there will be dramatic climate changes that affect everyone on the planet. For example, if the ice caps melt, sea level will rise significantly, flooding and destroying all coastal cities in existence today. That's a big side effect. Dependence – The United States, and most other countries, cannot produce enough oil to meet demand, so they import it from oil-rich countries. That creates an economic dependence. When Middle East oil producers decide to raise the price of oil, the rest of the world has little choice but to pay the higher price. Stakeholders One of direct stakeholders in this case is The United States government, which monitors nuclear companies through the Nuclear Regulatory Commission. The NRC regulates reactors through inspection, licensing, and performance assessments. Since 1990s, nuclear build has been efficiently ruled out until the year 2006, following review if the energy policy overturned opposition of the government towards new nuclear. In order to facilitate new nuclear formation, the government has implemented various measures like streaming planning process, making sure that regulations are well equipped in order to pre-license designs regarding new created proposals (World nuclear Association, 2013). Exelon Corporation is one of the nation’s leading competitive providers of energy with almost $23. 5 billion revenue annually. The company participated in all stages of energy business that is from generation to the competitive sales of energy to transmission and finally to delivery. Exelon provides energy services and products to almost 100,000 public and business sector customers as well as almost one million of residential customers. The company’s employees are usually devoted to safety. In this case, they are highly skilled employees and simultaneously receive training in order to make their safe job practices safer. Every employee has 100% accountability (Exelon’s, website). Exelon’s commitment towards the environment is essential to their corporate strategy. Their objectives include capitalizing their environment leadership as well as providing safe, clean, affordable and reliable electricity that caters transition of the American to sustainable future energy. However, the company’s early dedication to responsible, low carbon energy venture has enabled it creating advantage to their stakeholders while limiting their impacts towards the environment (Exelon’s website). Because of the pluralistic society that the United States has, special interest groups can have a large negative impact on nuclear companies by protesting or picketing. Previous Solutions Different ways have been tried to let the public accept the fact that nuclear power resources are better off then fossil fuel resources. Driving electric cars will be one way when we can use renewable energy to charge the cars. United Arab Emirates: One way the Emirates Nuclear Energy Corporation (ENEC) was able to increase public support for its nuclear power was through a public outreach program. According to a poll conducted by the research consultancy firm TNS, the ENEC was able to increase public awareness of nuclear power by 13% over last year (Mustafa). The success of ENEC’s public awareness campaign can be seen through the increase of respondents in favor of UAE using nuclear power (Mustafa). The percent of people who supported nuclear power increased from 66% to 82% in one year. The respondents of the poll were so much in favor of nuclear power they are even willing let a plant be built where they live (Mustafa). The USA is the world's largest producer of nuclear power, accounting for more than 30% of worldwide nuclear generation of electricity. * The country's 104 nuclear reactors produced 821 billion kWh in 2011, over 19% of total electrical output. There are now 102 units operable and three under construction. * Following a 30-year period in which few new reactors were built, it is expected that 4-6 new units may come on line by 2020, the first of those resulting from 16 licence applications made since mid-2007 to build 24 new nuclear reactors. However, lower gas prices since 2009 have put the economic viability of some of these projects in doubt. * Government policy changes since the late 1990s have helped pave the way for significant growth in nuclear capacity. Government and industry are working closely on expedited approval for construction and new plant designs. Recommendations We advise using edification about nuclear power to transmit the pros of nuclear power and make it a further generally suitable energy and educate populace about it. Media (Discovery channel & NAT GEO) is a great tool to give awareness about the benefits of nuclear power over fossil fuels and rebuild nuclear powers reputation. Nuclear is power is safer than other resources but it is seemingly as dangerous. Learning programs have raised knowledge about nuclear power and results in approval like in the United Arab Emirates. We also suggest having stakeholder seminar discussions and citizens’ panels like other developed nations. Stakeholders get empowered when they are involved in decision making. Conclusion We can conclude that replacing the petroleum fuel used in the entire fleet of U. S. vehicles with ethanol and biodiesel in the next four years, even in blended form would significantly, though temporarily reduce CO2 emissions. This change would replace the exponential growth rate of CO2emissions with a linear one which continues to be problematic because it is still consistently increasing. Furthermore, this drastic measure would not sufficiently reduce greenhouse gas emissions to permanently curb global warming. Thus, using alternative fuels for transportation ought to be supplemented with other significant changes. This does not even take nto account the economic, environmental and moral problems and questions which arise in the shift from the production and transportation of traditional petroleum fuels to biofuels. And, of course, this study has been limited to the United States, which contributes a small (though significant) percentage of greenhouse gas emissions. Clearly, ethanol and biodiesel are environmentally responsible alternatives to petroleum-based g asoline and diesel, and are a good transitional option in what needs to be global effort in slowing greenhouse gas emissions and global warming. Fossil Fuels Fossil fuels have been a widely used source of energy every since the Industrial Revolution just before the dawn of the 20th century. Fossil fuels are relatively easy to use to generate energy because they only require a simple direct combustion. However, a problem with fossil fuels is their environmental impact. Not only does their excavation from the ground significantly alter the environment, but their combustion leads to a great deal of air pollution. Fossil and nuclear plants are capable of producing significant amounts of power. Plants in the gigawatt (billions of watts) range are common. Modern cities need large amounts of reliable electricity, more than what many alternative sources can currently deliver. Businesses should educate people about what benefits they can get out of nuclear versus fossil fuels. One of the leading and biggest Corporations in nuclear filed is Exelon Corporation. The Exelon Corporation could educate citizens of the United States about the need to get off fossil fuels, the relative improvement begot from nuclear and counter society’s misconceptions on the dangers of nuclear energy. Background/ Context of Issue. The cost for building and operating a power plant is lower for fossil fuels. This remains true even though environmental concerns have added to their costs. For the short term, these fuels are the easiest to produce. Nuclear fuel, though much less of it is needed, requires significant, costly refinement to bring the ores to useful purity. At the end of its productive life, a nuclear plant must be decommissioned, a costly process. We burn fossil fuels to get energy from them. This is called combustion. Technically, the products of combustion are carbon dioxide and water. But with most fuels combustion is incomplete. Ashes escape into the air or accumulate in the furnace, requiring disposal. In 2009, carbon dioxide is seen as a major factor in global warming. Spent fuel nuclear fuel rods, no longer able to make power, are still highly radioactive. They must be carefully stored for at least hundreds of years. Interstate shipments of radioactive wastes are controversial; no one wants the potential for nuclear accidents in their home state. Nuclear power has seen two major applications: large, stationary electric ower plants and propulsion for naval vessels. The heavy shielding around a reactor limits other uses. Nuclear aircraft engines and other applications have been explored, but the heaviness of the reactor and the chance of contamination from accidents keep these from serious consideration. Fossil fuels are used in things as small as lighters and big as power plants. In liquid form, they can be conveniently stored and distributed. Hazards such as t oxicity and flammability exist but don't pose long-term problems the same as nuclear fuels do. Reserves entail many complex factors. Geologists can determine the extent of proven reserves, though these can be over- or understated for political reasons. New finds are reported frequently. Consumption, which determines how long reserves will, last, is variable, driven by economic conditions. At current rates of use, the world has enough coal for 200 years, oil for 40 years and natural gas for 60 years. Uranium reserves are good for 50 years, though technologies such as breeder reactors can, in theory, stretch that to more than 1,000. Currently, the United States and most of the world is locked into what could be called the fossil fuel economy. Our automobiles, trains and planes are fueled almost exclusively by petroleum products like gasoline and diesel. A huge percentage of our power plants use oil, natural gas and coal for their fuel. If the flow of fossil fuels to the United States were ever cut off, the economy would come to a halt. There would be no way to transport the products that factories produce. There would be no way for people to drive to work. The whole economy, and in fact the whole of western society, currently depends on fossil fuels. While fossil fuels have played an important role in getting society to the point it is at today, there are four big problems that fossil fuels create: Air pollution – When cars burn gasoline, they would ideally burn it perfectly and create nothing but carbon dioxide and water in their exhaust. Unfortunately, the internal combustion engine is not perfect. In the process of burning the gasoline, it also produces: * Carbon monoxide, a poisonous gas * Nitrogen oxides, the main source of urban smog * Unburned hydrocarbons, the main source of urban ozone Catalytic converters eliminate much of this pollution, but they aren't perfect. Air pollution from cars and power plants is a real problem in big cities. It is bad enough now that, in the summer, many cities have dangerous levels of ozone in the air. Environmental pollution – The process of transporting and storing oil has a big impact on the environment whenever something goes wrong. An oil spill, pipeline explosion or well fire can create a huge mess. The Exxon Valdez spill is the best known example of the problem, but minor spills happen constantly. Global warming – When you burn a gallon of gas in your car, you emit about 5 pounds (2. 3 kg) of carbon into the atmosphere. If it were solid carbon, it would be extremely noticeable — it would be like throwing a 5-pound bag of sugar out the window of your car for every gallon of gas burned. But because the 5 pounds of carbon comes out as an invisible gas, carbon dioxide, most of us are oblivious to it. The carbon dioxide coming out of every car's tailpipe is a greenhouse gas that is slowly raising the temperature of the planet. The ultimate effects are unknown, but it is a strong possibility that, eventually, there will be dramatic climate changes that affect everyone on the planet. For example, if the ice caps melt, sea level will rise significantly, flooding and destroying all coastal cities in existence today. That's a big side effect. Dependence – The United States, and most other countries, cannot produce enough oil to meet demand, so they import it from oil-rich countries. That creates an economic dependence. When Middle East oil producers decide to raise the price of oil, the rest of the world has little choice but to pay the higher price. Stakeholders One of direct stakeholders in this case is The United States government, which monitors nuclear companies through the Nuclear Regulatory Commission. The NRC regulates reactors through inspection, licensing, and performance assessments. Since 1990s, nuclear build has been efficiently ruled out until the year 2006, following review if the energy policy overturned opposition of the government towards new nuclear. In order to facilitate new nuclear formation, the government has implemented various measures like streaming planning process, making sure that regulations are well equipped in order to pre-license designs regarding new created proposals (World nuclear Association, 2013). Exelon Corporation is one of the nation’s leading competitive providers of energy with almost $23. 5 billion revenue annually. The company participated in all stages of energy business that is from generation to the competitive sales of energy to transmission and finally to delivery. Exelon provides energy services and products to almost 100,000 public and business sector customers as well as almost one million of residential customers. The company’s employees are usually devoted to safety. In this case, they are highly skilled employees and simultaneously receive training in order to make their safe job practices safer. Every employee has 100% accountability (Exelon’s, website). Exelon’s commitment towards the environment is essential to their corporate strategy. Their objectives include capitalizing their environment leadership as well as providing safe, clean, affordable and reliable electricity that caters transition of the American to sustainable future energy. However, the company’s early dedication to responsible, low carbon energy venture has enabled it creating advantage to their stakeholders while limiting their impacts towards the environment (Exelon’s website). Because of the pluralistic society that the United States has, special interest groups can have a large negative impact on nuclear companies by protesting or picketing. Previous Solutions Different ways have been tried to let the public accept the fact that nuclear power resources are better off then fossil fuel resources. Driving electric cars will be one way when we can use renewable energy to charge the cars. United Arab Emirates: One way the Emirates Nuclear Energy Corporation (ENEC) was able to increase public support for its nuclear power was through a public outreach program. According to a poll conducted by the research consultancy firm TNS, the ENEC was able to increase public awareness of nuclear power by 13% over last year (Mustafa). The success of ENEC’s public awareness campaign can be seen through the increase of respondents in favor of UAE using nuclear power (Mustafa). The percent of people who supported nuclear power increased from 66% to 82% in one year. The respondents of the poll were so much in favor of nuclear power they are even willing let a plant be built where they live (Mustafa). The USA is the world's largest producer of nuclear power, accounting for more than 30% of worldwide nuclear generation of electricity. * The country's 104 nuclear reactors produced 821 billion kWh in 2011, over 19% of total electrical output. There are now 102 units operable and three under construction. * Following a 30-year period in which few new reactors were built, it is expected that 4-6 new units may come on line by 2020, the first of those resulting from 16 licence applications made since mid-2007 to build 24 new nuclear reactors. However, lower gas prices since 2009 have put the economic viability of some of these projects in doubt. * Government policy changes since the late 1990s have helped pave the way for significant growth in nuclear capacity. Government and industry are working closely on expedited approval for construction and new plant designs. Recommendations We advise using edification about nuclear power to transmit the pros of nuclear power and make it a further generally suitable energy and educate populace about it. Media (Discovery channel & NAT GEO) is a great tool to give awareness about the benefits of nuclear power over fossil fuels and rebuild nuclear powers reputation. Nuclear is power is safer than other resources but it is seemingly as dangerous. Learning programs have raised knowledge about nuclear power and results in approval like in the United Arab Emirates. We also suggest having stakeholder seminar discussions and citizens’ panels like other developed nations. Stakeholders get empowered when they are involved in decision making. Conclusion We can conclude that replacing the petroleum fuel used in the entire fleet of U. S. vehicles with ethanol and biodiesel in the next four years, even in blended form would significantly, though temporarily reduce CO2 emissions. This change would replace the exponential growth rate of CO2emissions with a linear one which continues to be problematic because it is still consistently increasing. Furthermore, this drastic measure would not sufficiently reduce greenhouse gas emissions to permanently curb global warming. Thus, using alternative fuels for transportation ought to be supplemented with other significant changes. This does not even take nto account the economic, environmental and moral problems and questions which arise in the shift from the production and transportation of traditional petroleum fuels to biofuels. And, of course, this study has been limited to the United States, which contributes a small (though significant) percentage of greenhouse gas emissions. Clearly, ethanol and biodiesel are environmentally responsible alternatives to petroleum-based g asoline and diesel, and are a good transitional option in what needs to be global effort in slowing greenhouse gas emissions and global warming.